Tradefeedr hires Georgia Frett as Head of Client Engagement

Rick Steves

“Now that we have built the technology and have a core of 20 sell-side clients, 50 major buy-side firms and 10 trading platforms, Georgia has joined to build the community of users – something she successfully achieved at The Hive.”

Tradefeedr has appointed Georgia Frett as Head of Client Engagement, responsible for building the community of Liquidity Providers (LPs), buy-side clients, and trading platforms.

Georgia Frett joins Tradefeedr from The Finance Hive, where her most recent position was General Manager, FX, working extensively with FX buy-side firms, LPs, and platforms to build a network that identified industry issues and helped to drive change in the FX market.

The FX Data Analytics Platform has been getting very positive feedback from the FX industry for its role as an independent FX trading database, allowing the sell-side, buy-side, regional banks, hedge funds, brokers, and central banks to connect, analyze their trading data, and collaborate.

Positive feedback from FX industry

Balraj Bassi, Co-founder & CEO of Tradefeedr, said: “We are delighted to welcome Georgia to our growing team. Now that we have built the technology and have a core of 20 sell-side clients, 50 major buy-side firms and 10 trading platforms, Georgia has joined to build the community of users – something she successfully achieved at The Hive.”

Georgia Frett, Head of Client Engagement, said: “Before joining Tradefeedr I spoke with some trusted contacts from the FX market, and they all were very positive. People see Tradefeedr as providing a trusted independent data layer, and continually striving to add more functionality to the platform.”

Tradefeedr has recently launched a collection of pre- and post-trade tools for clients to analyse and select the most appropriate FX execution algos. The “Algo Forecasting Suite” has been developed, refined and rigorously back-tested against the Tradefeedr’s global database in order to ascertain its accuracy: the mean Global Forecast of the dataset for 2022 differs from the actual result by only 0.06 basis points.

With the launch of the new service, the FX data analytics platform supports client decision-making in terms of whether to use an FX algo, expected algo behavior, and the most suitable algo given market conditions, risk appetite, time, or audit constraints.

Tradefeedr’s Algo Forecasting Suite also provides post-trade analytics compared to Tradefeedr forecasts, and the opportunity cost of not using alternative execution algos. The service is available via API and Excel, which allows clients to create their own pre- and post-trade automation. Over the coming weeks it will be added to the Tradefeedr dashboard of services.

FX data analytics pioneer Tim Cartledge joined Tradefeedr last year as Chief Data Officer and investor. The company also hired ex-Citi Alexis Fauth as Head of Data Science and Client Analytics and ex-UBS Christian Gressel to advise on products for data analytics.

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