TradeStation changes corporate image, launches new trading show to attract younger customers

Maria Nikolova

Along with the changes to the logo, the mobile app icons and the revamp of the education center, TradeStation is also teaming up with Cheddar on a show that will air on Tuesdays live from the NYSE floor.

The weekend saw some exciting changes at online trading expert TradeStation, a part of Monex Group, Inc. (TYO:8698). Those of you who check TradeStation’s website will notice the refreshed look.

Speaking on Cheddar, John Bartleman, President of TradeStation Group, announced that the company is undergoing a rebranding as it seeks to cater for a growing clientele, including more millennials and younger traders.

“Today, we are taking technology into a new direction – with more mobile and web-based offerings, and go after a much broader audience of traders”, Mr Bartleman said on Friday.

One part of the changes are the refreshed icons and login experience on TradeStation mobile app for Android and iOS devices. Mr Bartleman noted that mobile is about 20% of TradeStation usage right now.

“Our largest growing segment is mobile usage. Clients are working, they are on the go, they really need a mobile application to be able to interact with their broker”, he said.

The growing mobile usage does not apply only to younger traders. Even the traders using TradeStation’s desktop application are getting used to the mobile trading environment.

In terms of features, it is charting that remains the most popular one. “Most people want to visualize the market and see where they are going and then executes trades right there”, Mr Bartleman said.

He commented on the customers’ demand for new ideas:

“Customers are really hungry for trade ideas and we are looking into expanding that into what we call “trader concierge”, so we can actually use our core analytics and push trading ideas to traders based on the position they are holding or markets they are interested in trading proactively, so that they do not even have to look for ideas, TradeStation will push the idea to traders.”

“We are customizing our education and content to cater for the market of younger people and millennials. This is one of the reasons for the rebranding we are doing this weekend – launching a new website, a new education center, as well as refreshed brands – such as a new logo”, Mr Bartleman added.

Another exciting novelty is the partnership between post-cable network Cheddar and TradeStation that will see the launch of a new equity trading show. “The Long and the Short” is a 30-minute weekly stock trading show presented by TradeStation that explores both near- and long-term potential trading strategies and is targeted at millennials. The show will air weekly on Tuesdays live from the floor of the New York Stock Exchange from 9:30 a.m. to 10:00 a.m. ET.

Read this next

Digital Assets

Masa and LayerZero: Bridging Blockchains for Data Sovereignty

Masa Network is poised to revolutionize the personal data landscape with its upcoming launch as a cross-chain platform, making it accessible on a variety of blockchains right from the start.

Digital Assets

Big Time Generates over $100M in Revenue since Preseason

Innovative game developer Big Time Studios announces that its highly anticipated free-to-play multiplayer action/MMO RPG Big Time, has generated $100M in revenue. According to the team, players transacted a total volume of over $230M, without selling a single token.

Digital Assets

Centralized exchanges are 10 times more popular than DEXs in Western Europe

Western European traders are found to prefer centralized exchanges over decentralized ones as CEX traffic outpaces DEXs by a factor of ten.

Market News

Stock Market Analysis: Is NVDA Losing Its Leadership?

Since the beginning of the week, the S&P 500 Index (US500) has seen a modest increase of about 0.58%, whereas NVDA’s share price has experienced a decline of approximately 3.8%. This recent divergence raises concerns among Nvidia stock investors — could it signify a loss of NVDA’s market leadership?

Industry News

ESG: Australian regulator wins first greenwashing court case against Vanguard

Vanguard admitted that a notable portion of the securities within both the Index and the Fund did not undergo the promised ESG scrutiny.

Fintech, Uncategorized

BitMEX integrates HALO from Solidus Labs for cross-market surveillance

“The recent approval of the Spot Bitcoin ETF has piqued the market’s interest. As a result of price volatility, the trading volumes for crypto derivatives have gone up substantially. HALO, with its advanced technology and crypto-native detection architecture, will enable BitMEX to smoothly and safely scale trade surveillance across its increased trading volumes and provide the necessary safeguards for new product launches.”

Reviews

IUX Broker Review

IUX, recently rebranded from IUX Markets, stands as a multi-asset Forex broker recognized for its regulatory compliance across various jurisdictions.

Industry News

Horizon Software rebrands to Horizon Trading Solutions

“Horizon Trading Solutions has seen accelerated global growth over the past year to meet the rising demand for our trading solutions and built-for-purpose technology offering. The choice to rebrand represents a key part of this development, while maintaining our heritage and history in the industry.”

Market News

USDJPY has surged to levels last witnessed in 2022. Should we consider opening a short position?

The recent resurgence of the US dollar has propelled USD/JPY to new heights, touching levels not seen since 2022. This surge comes against the backdrop of stable short-term yields and ongoing economic data that fails to signal a significant slowdown, prompting questions about the extent of current monetary easing measures.

<