Truist Wealth launches self-directed investing platform Truist Trade

Rick Steves

“Whether used to manage all or a portion of a portfolio, Truist Trade provides clients the added control of a self-directed account that is delivered by a seamless process from account opening through the trading experience.”

Truist Wealth has launched Truist Trade, a self-directed investing solution that allows clients to open select investment accounts and conduct online trading on their own.

Truist Trade was developed in journey rooms using an iterative approach to product development at the Truist Innovation and Technology Center, which opened in June 2022. The investing platform builds on Truist Wealth’s portfolio of digital investing solutions.

Commission-free trades for stocks, ETFs, and mutual funds

Via, investors can open an individual brokerage or joint brokerage account, Roth IRA or traditional IRA. These investment accounts require no account minimum, and offer commission-free trades for stocks, ETFs, and mutual funds.

Customers can view the investment accounts anytime and anywhere alongside other Truist accounts, providing clients a consolidated view of their finances. A dedicated support team and a suite of research materials and tips is also available.

Joseph M. Thompson, chief wealth officer at Truist, said: “Our digital investing solutions are designed to meet clients at various points in their investment journey and help them build better lives. Whether used to manage all or a portion of a portfolio, Truist Trade provides clients the added control of a self-directed account that is delivered by a seamless process from account opening through the trading experience.”

Sherry Graziano, head of digital and contact center banking for Truist, commented: “The launch of Truist Trade is another milestone on our journey to co-create a digital-first investment experience. Whether you’re a casual trader or want the expertise and guidance of a Truist Wealth advisor, we’re building and delivering solutions to help clients achieve their personal purpose.”

Kacy Howard, senior vice president of digital investing at Truist Wealth, stated: “Many investors want to construct and manage their portfolio on their terms and in ways that are convenient to them. Truist Trade was developed with input from our clients to deliver an end-to-end experience that can complement our robo-advisory and hybrid investing solutions, as well as advisor-led relationships.”

The launch of Truist Trade follows the release earlier this year of robo advisory platform Truist Invest and hybrid investment solution Truist Invest Pro.

Read this next

Institutional FX

Integral reports lowest FX volume in two years

Foreign exchange trading volumes dropped in November across Integral’s trading platforms as currency markets saw a relatively quiet period after consecutive months of strong trading activity.


CDEX: Avelacom announces connectivity to Cboe Europe Derivatives

“We anticipate that many of our customers from Asia will be particularly interested in getting exposure to pan-European products via just one venue, which CEDX offers.”

Retail FX

BUX acquires Spanish Ninety Nine’s retail brokerage unit

“Thanks to this acquisition, Ninety Nine users will have access to a wide range of services provided by BUX, such as investing in Spanish, European and US stocks, ETFs, cryptocurrencies, fractional investing and the BUX Savings Plan.”

Digital Assets

SEBA and HashKey partner to expand crypto in Hong Kong and Switzerland

SEBA Bank AG has announced a new strategic partnership with HashKey Digital Asset Group as part of both firm’s expansion efforts in Hong Kong SAR. 

Executive Moves

Broadridge appoints Martin Koopman as Chief Product Officer

“Martin has a proven record of driving product innovation both at Broadridge and at previous companies. His vision and proven ability to execute will be invaluable as we become the foremost SaaS provider to the financial services industry.”

Digital Assets

DAM rolls out Moonwalkers v1 testnet ahead of support for yield-generating collateral

“We want to champion innovation by making it easier to securely direct stablecoin liquidity away from Ethereum towards newer networks without the constant vulnerabilities posed by bridges. d20 will help accelerate the adoption flywheel of emerging networks, and this is our first step towards making our omnichain promise a reality.”

Institutional FX

FIA EXPO: ICE’s Brian Norris talks ESG investment, carbon credits and market data

The FIA Futures & Options Expo, now in its 38th year, convened the listed derivatives dealers, thought industry leaders and other stakeholders for two days of networking.

Retail FX

Malaysia regulator exposes OctaFX clone, shady FB profiles

Malaysia’s financial regulator today warned online investors about the risks of following investment tips made on social-media platforms.

Digital Assets

Crypto trading volume spikes at Swiss bourse amid FTX collapse

The shockwaves from the historic collapse of Sam Bankman-Fried’s crypto empire are still being felt across the industry, but some trading venues are actually doing better because of it.