United Fintech turns eye to Asia with new office in Singapore

After a year of growth which saw United Fintech expand across Europe and the United States, the expansion into Asia accommodates current client requirements and underpins the company’s strategy to grow its infrastructure and the availability of its product suite.

Part of this expansion, United Fintech appointed Cameron Booth as head of APAC to drive the growth and strengthen its budding offering in the region. Reporting to Tom Robinson, partner and head of sales, he will work closely with United Fintech’s London-based sales team to help scale and distribute its range of products and services to clients.

Cameron lands at United Fintech after ending a 16-year tenure at Barclays where he held senior roles in electronic fixed income, currencies, and commodities departments. There he has built and led sales teams and was instrumental in maintaining Barclays status as a leading electronic trading provider across Europe, Australia, and Asia.

Christian Frahm, founder and CEO, United Fintech commented: “I am delighted to welcome Cameron to our growing team of world-class talent. His experience and deep understanding not just of the Singapore market, but of the global financial services space is invaluable to our push to be a global force in the capital markets.”

He continues: “Strategically growing our physical footprint across the US, Europe and now Singapore, gives us the power and presence to deliver a truly global offering to our clients. While the world has become more used to a hybrid way of working, having key experts on the ground in the main financial services hubs across the world is critical to delivering the value our clients have come to expect from us.”

Cameron Booth, head of APAC, United Fintech added: “I’m thrilled to join the United Fintech team at this exciting point of the company’s global expansion, and to work with such an impressive and talented group of people. This is one of the most incredible financial hubs with impressive growth and companies primed for the innovative solutions that United Fintech can offer.

United Fintech is the brainchild of Christian Frahm, founder of Copenhagen-based global holding company CFH Group. Frahm, who launched the City startup in November 2020, also worked for a time at both Bloomberg and Saxo Bank.

The startup promises to enable banks and financial institutions to access new technology and accelerate their transition to a digital world. Over the next five years, United Fintech plans to acquire and scale-up a number of small to medium-sized engineering-led fintechs.

It mentions areas of interest, including trading platforms, liquidity management and regulatory reporting tools, Big Data tools, institutional blockchain, bots and virtual assistants.