How to Use Facebook Marketing Effectively for the Trading Industry
“Naturally, in the trading world, there are sudden changes and news items that require highlighting immediately, but as a rule, your company should know exactly what and when you are adding to the page” – Yael Warman, Leverate
Astonishingly, during the second quarter of 2016, it was found that 1.13 billion active users visited Facebook on a daily basis. This presents momentous marketing prospects to trading companies, although as with any marketing endeavour, your business needs to plan carefully in advance so as to ensure that you have a structured approach. Here we present several tools to ensure that you make a success of your Facebook marketing venture:
- Research
Spend time looking at other business pages on Facebook. Don’t restrict yourself to just trading companies, but look at companies from a wide variety of sectors. The most important things to look for are the frequency of posts, the content of posts, and the way in which a company interacts with its customers. There’s little point in creating a business page if you aren’t posting regularly, but at the same time, no one wants to be constantly bombarded with repetitive posts. Doing this research and preparing some content ahead of time will ensure that when you start your page, you’ll be able to hit the ground running, positioned for your campaign to be an instant success.
- Vary your content
The companies who utilize Facebook pages the best, have learned that users want an interactive experience from their exchanges with your page. If all you do is post updates, users will quickly tire of visiting the page, and are likely to un-Like the page. Instead, you need to consider interacting with users in a variety of different ways, such as introducing a new asset that customers are able to trade, highlighting a different fan each week, and posting live videos and forums.
- Create a calendar
Rather than worrying that you haven’t posted for a while, ensure than you have a full advance plan for what you intend to do when. Naturally, in the trading world, there are sudden changes and news items that require highlighting immediately, but as a rule, your company should know exactly what and when you are adding to the page. This will help you avoid forgetting or falling behind in your activity.
- Hire a social media manager
Whilst posting content and interacting with your customers may appear simple, it could well require a designated individual in the company to take charge. Almost all companies who have a social media presence employ a social media manager whose job is to organise posts and interactions with customers. This person will also be responsible for increasing online traffic to your page(s).
- Facebook ads
Facebook ads are a great way to reach new customers who aren’t yet aware of your business. Needless to say, an advertising campaign necessitates a structured approach from your business team, and it’s always worthwhile setting a clear budget in advance.
Overall, Facebook marketing can be an exceptional tool, and your company can attract a large amount of new business. Remember to have a comprehensive plan, and to enjoy the new way of interacting with customers.
