Vantage FX rebrands as Vantage to reflect new business identity

abdelaziz Fathi

ASIC-regulated foreign exchange brokerage ‘Vantage FX’ has become ‘Vantage’ to reflect the culmination of its extensive business transformation. The rebranding shows that the Australia-headquartered company has evolved into an all-encompassing, global financial services provider.

Vantage

Vantage said the new corporate name would better encompass what it does, as it broadens its reach beyond retail FX trading to become a multi-asset provider. The brokerage firm currently offers CFDs on Forex, Indices, Shares, Commodities, and Cryptocurrencies.

Vantage also cited the reason for the amendment as an attempt to further accelerate business development in new financial fields to serve clients with a global presence.

Commenting on the news, Marc Despallieres, Vantage’s chief strategy officer said: “Today’s announcement is the realisation of more than a decade of establishing a platform that puts customers at the centre of our offering. Dropping the FX from our name is an important development in demonstrating our capabilities beyond foreign exchange, but this rebrand is so much more.”

He continues: “At Vantage we are passionate about offering a service that connects customers to the best tools, resources, and support regardless of trading ability and geographic location. For too long retail trading platforms have failed to prioritise localised needs, particularly in emerging markets, now we want to address those shortfalls and level the playing field for a new generation of traders.”

Established in 2009, Vantage is a multi-regulated broker that has regulatory licenses from ASIC (Australia), FCA (UK), and CIMA (Cayman Islands). The company claims an average trading volume of $200 billion that exchange hands on its platform each month.

Retail trading business continues to be quite robust throughout the year as market uncertainty remains high and volatility is likely to remain elevated.

Vantage and other brokers have experienced some of their busiest ever trading days this quarter as traders flocked to hedge and reposition their portfolios amid volatility on global markets. The continued spread of the coronavirus prompted massive increases in trading volumes across all retail and institutional platforms, as seen in their monthly updates, although it took a step back in the third quarter.

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