VettaFi hires ex-BlackRock Jon Fee as Chief Marketing Officer

Rick Steves

The data, analytics, digital distribution, and thought leadership company catering to asset managers encompasses the combined teams from ETF Trends, ETF Database, S-Network Global Indexes, and Alerian.

VettaFi has appointed former Salesforce and BlackRock executive Jon Fee as Chief Marketing Officer to lead the data-driven platform’s marketing efforts.

The appointment follows the recent hiring of Brian Coco, formerly of J.P. Morgan Asset Management, as Head of Index Products.

VettaFi is a one-stop resource for everything asset managers need to build successful, differentiated businesses, including data & analytics, indexing, thought leadership, digital distribution, investor engagement, and go-to-market consultation.

“Jon has already proven invaluable in crafting the VettaFi brand”

Jon Fee joins VettaFi from Salesforce, where he most recently served as SVP & Head of Global Marketing and Americas Business Development. At Salesforce, Fee scaled the global business unit dedicated to nonprofits, education and philanthropic organizations, now representing 25% of Salesforce’s total customer base.

His career includes over a decade with BlackRock as Managing Director – Global Head of Marketing for iShares and CMO for BlackRock’s European business. In those roles, he spearheaded several of the firm’s most impactful marketing and growth campaigns, including the launch of the iShares Core series and growing the firm’s ETF market share to a leadership position among RIAs, endowments, foundations, insurance companies, and others.

Leland Clemons, CEO of VettaFi, said: “VettaFi is a fintech company, and Jon has decades of experience in both the tech and finance side of marketing. His track record of driving growth is unparalleled. Jon has already proven invaluable in crafting the VettaFi brand, and he’s a key part of the vision for where VettaFi will be one, five, and 10 years from now.”

Jon Fee, Chief Marketing Officer at VettaFi, commented: “We have the opportunity to create a rare but honest win-win by transforming financial services from an industry to a community. No matter their portfolio size, investors have challenges, and asset managers want to help solve them. By using well-honed technology and processes, we can help asset managers better understand investors’ needs and behaviors. At the same time, our trusted thought leadership, vast library of educational content, and deep bench of financial expertise helps us communicate about markets and investment solutions to investors of all stripes. Better outcomes for investors, and the companies who serve them – that’s the core of what VettaFi does. It’s a story I’m excited to tell.”

Tom Hendrickson, Chief Product and Innovation Officer at VettaFi, added: “Across the VettaFi family of websites, we currently interact with tens of millions of unique investors and financial professionals through organic search. With Jon’s expertise added to what’s quickly becoming a fintech dream team, we are excited to see that investor base skyrocket, as the momentum behind VettaFi continues to grow,“ said.

Jon Fee is also a musician and dedicated environmentalist who volunteers with the Surfrider Foundation and serves as Strategic Advisor to several technology start-ups and organizations seeking to improve financial literacy and opportunity for all, such as Learn & Earn and Humanitas Technologies.

Read this next

Industry News

Playtech to close Finalto sale to Gopher in two weeks

Playtech, the London-listed gambling software developer, today said it expects to close the divesting of its financial trading division Finalto by mid July 2022.

Retail FX

eToro valuation halved as SPAC merger deadline expires

The deadline for the completion of the SPAC merger of eToro had passed yesterday, June 30, and the Israeli broker apparently canceled the deal with Betsy Cohen-backed blank-check firm.

Institutional FX

FXSpotStream reports second best figure for monthly volumes

Trading volumes on institutional FX platforms surged in June after fears over the impact of Russia’s military invasion of Ukraine sent speculative asset classes reeling.

Retail FX

Vantage expands MT5 offering with access to new stocks

ASIC-regulated foreign exchange brokerage Vantage has expanded its service offering and trading products by incorporating new markets, namely 14 exchange-based stocks on MetaTrader 5.

Digital Assets

CFTC charges $1.7 billion Bitcoin scam, largest to date

Mirror Trading accepted at least 29,421 Bitcoin from approximately 23,000 investors from the United States and even more throughout the world.

Retail FX

Spotware Systems upgrades cTrader Desktop to version 4.3

Spotware Systems, a technology provider for the electronic trading industry, has launched an updated version of its cTrader Desktop, which adds new functionality to join a roster of advanced trading capabilities.

Digital Assets

OKX launches Block Trading for tighter pricing

With Block Trading, users can integrate spot and derivatives trades on the same platform and trade multiple currencies in a single trade. The service supports trading of perpetual swap, futures, and option contracts with popular altcoins as the underlying.

Industry News

Interactive Brokers pays $1 million to settle with CFTC

Interactive Brokers overcharged its customers a total of $710,828.14.

Metaverse Gaming NFT

DappRadar launches cross-chain token staking

The launch of the cross-chain token staking mechanism by DappRadar comes under a partnership with LayerZero protocol, which enables smart contracts to communicate across different chains.