VettaFi hires ex-BlackRock Jon Fee as Chief Marketing Officer

Rick Steves

The data, analytics, digital distribution, and thought leadership company catering to asset managers encompasses the combined teams from ETF Trends, ETF Database, S-Network Global Indexes, and Alerian.

VettaFi has appointed former Salesforce and BlackRock executive Jon Fee as Chief Marketing Officer to lead the data-driven platform’s marketing efforts.

The appointment follows the recent hiring of Brian Coco, formerly of J.P. Morgan Asset Management, as Head of Index Products.

VettaFi is a one-stop resource for everything asset managers need to build successful, differentiated businesses, including data & analytics, indexing, thought leadership, digital distribution, investor engagement, and go-to-market consultation.

“Jon has already proven invaluable in crafting the VettaFi brand”

Jon Fee joins VettaFi from Salesforce, where he most recently served as SVP & Head of Global Marketing and Americas Business Development. At Salesforce, Fee scaled the global business unit dedicated to nonprofits, education and philanthropic organizations, now representing 25% of Salesforce’s total customer base.

His career includes over a decade with BlackRock as Managing Director – Global Head of Marketing for iShares and CMO for BlackRock’s European business. In those roles, he spearheaded several of the firm’s most impactful marketing and growth campaigns, including the launch of the iShares Core series and growing the firm’s ETF market share to a leadership position among RIAs, endowments, foundations, insurance companies, and others.

Leland Clemons, CEO of VettaFi, said: “VettaFi is a fintech company, and Jon has decades of experience in both the tech and finance side of marketing. His track record of driving growth is unparalleled. Jon has already proven invaluable in crafting the VettaFi brand, and he’s a key part of the vision for where VettaFi will be one, five, and 10 years from now.”

Jon Fee, Chief Marketing Officer at VettaFi, commented: “We have the opportunity to create a rare but honest win-win by transforming financial services from an industry to a community. No matter their portfolio size, investors have challenges, and asset managers want to help solve them. By using well-honed technology and processes, we can help asset managers better understand investors’ needs and behaviors. At the same time, our trusted thought leadership, vast library of educational content, and deep bench of financial expertise helps us communicate about markets and investment solutions to investors of all stripes. Better outcomes for investors, and the companies who serve them – that’s the core of what VettaFi does. It’s a story I’m excited to tell.”

Tom Hendrickson, Chief Product and Innovation Officer at VettaFi, added: “Across the VettaFi family of websites, we currently interact with tens of millions of unique investors and financial professionals through organic search. With Jon’s expertise added to what’s quickly becoming a fintech dream team, we are excited to see that investor base skyrocket, as the momentum behind VettaFi continues to grow,“ said.

Jon Fee is also a musician and dedicated environmentalist who volunteers with the Surfrider Foundation and serves as Strategic Advisor to several technology start-ups and organizations seeking to improve financial literacy and opportunity for all, such as Learn & Earn and Humanitas Technologies.

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