ViewTrade celebrates record growth with launch of carrying broker services offering

Rick Steves

“We have been at the center of the empowerment of the retail investor for decades, supplying the technology to facilitate cross-border access to U.S. markets. Our demonstrated ability to provide a full-service, end-to-end solution to a diverse global customer base continues to prove its value every day.”

ViewTrade has reported extensive customer growth over the course of 2022 as its client base increased by more than 35% and total accounts powered by ViewTrade technology increased by more than 200% from October 2021 to October 2022.

Culminating in the launch of a carrying broker services offering in December, 2022, TradeView’s successful year also came in the heels of its geographical expansion, now serving financial services firms in 26 countries.

ViewTrade: an in-house or external brokerage as a service

ViewTrade provides technology, support, and brokerage services that enable clients to quickly launch or enhance a retail investing experience, in turn arming their own retail investor customers with leading-edge solutions and tools to help build wealth.

ViewTrade is dedicated to delivering business-to-business-to-customer services to new and established financial services providers, embedded fintechs and other firms pursuing digital transformation around the world.

Whether a client uses its in-house broker (ViewTrade Securities, Inc.), handles brokerage yourself, or uses other firms for brokerage, clearing and custody, they can work with third parties using the ViewTrade technology.

The platform features:

  • Pre-market, post-market and overnight trading of U.S. equities
  • Access to global markets via our established network of executing partners and exchange memberships
  • Fractional share and dollar-based investing
  • Single and multi-leg options
  • Retail and omnibus account services
  • Introducing broker services to established clearing firms and custodians
  • Brokerage and operations support in English, Mandarin, Cantonese, Hebrew, and Spanish
  • Pricing flexibility that aligns with your revenue models

ViewTrade to add further value to platform in 2023

Tony Petrilli, CEO of ViewTrade, said: “While ViewTrade started out more than 20 years ago as a provider of brokerage services to retail-focused, international financial firms, as the industry evolved, so did we – embracing fintech to incorporate into our offerings. Today, we offer a fully integrated suite of solutions that include cost-effective technology, support and brokerage services. Our growth in 2022 is a testament to the dedication of our team and the partnerships we have formed with our clients. And it’s only the beginning as we look ahead to even greater things in 2023.”

Forthcoming additions to the ViewTrade offering include:

  • Introducing next-generation web and mobile apps
  • Introducing expanded bank custody relationships and services
  • Introducing enhanced version of ViewTrade’s Watchmen platform, the OMS for Retail
  • Introducing new products targeting long-term and high net-worth investors
  • Establishing ViewTrade’s first full-service international operations center to meet the needs of financial services firms catering to non-U.S. residents

“Simply put, we are an investment services-enabling business. We have been at the center of the empowerment of the retail investor for decades, supplying the technology to facilitate cross-border access to U.S. markets. Our demonstrated ability to provide a full-service, end-to-end solution to a diverse global customer base continues to prove its value every day”, Petrilli continued.

“We are on a mission to help our clients increase revenues, reduce costs and expand profit margins so they can focus resources on creating innovative retail trading solutions for their customers. While we see competitors come and go, downsizing in the face of cash burn or just getting accounts to justify their next funding round, we are in our third decade of steadily supporting our clients in their journey. And we couldn’t be more excited about what’s to come in 2023.”

Securities and brokerage services are provided by ViewTrade Securities Inc, a broker-dealer registered with the Securities and Exchange Commission (SEC) and a member of the Financial Industry Regulatory Authority (FINRA) and SIPC. Technology and business solutions are provided by Orbis Systems Inc.  Orbis and ViewTrade Securities Inc. are affiliated and collectively referred to as “ViewTrade”.

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