Virtu Financial and InvestorLink partner to bring primary and IPO markets to retail investors

Rick Steves

“By leveraging our technology platform, we’ll connect Virtu’s retail broker universe directly to the primary capital markets to support the efficient distribution of IPOs, follow-ons, municipals, and private funds at a scale unavailable in today’s marketplace.”

Virtu Financial has announced a strategic partnership with primary market workflow technology provider, InvestorLink, aimed at enhancing retail investor connectivity to the primary markets.

The Nasdaq-listed firm is leveraging its capabilities in market making, order routing, data modeling, and servicing retail and institutional clients with InvestorLink’s solutions designed to address the growing demand from retail investors for greater access to the primary and IPO markets.

As part of the alliance, InvestorLink will integrate its state-of-the-art primary market order management and AI-powered matching platform with Virtu’s global infrastructure to offer underwriters seamless access to Virtu’s network of retail broker-dealers.

The network will also support access to secondary market liquidity.

Connecting retail brokers with hard-to-access investment solutions

The two firms believe the launch of this global collaboration is set to reimagine traditional market structures and reshape the landscape of primary market participation.

Participants will benefit from enhanced access, improved liquidity, and greater transparency, ultimately fostering a more efficient market ecosystem.

Stephen Kay, Global Head of Broker-Dealer Sales at Virtu, stated: “We are delighted to collaborate with InvestorLink to help connect retail brokers with hard-to-access investment solutions. By combining Virtu’s connectivity to all major custodians, clearing firms, and TAMPs with InvestorLink’s advanced primary market technology solutions, we are confident in our ability to drive significant value for all stakeholders.”

Matt Michel, Founder and Managing Partner of InvestorLink, commented: “Our collaboration with Virtu Financial signifies a major milestone in our mission to enable retail connectivity to the primary markets across asset classes. By leveraging our technology platform, we’ll connect Virtu’s retail broker universe directly to the primary capital markets to support the efficient distribution of IPOs, follow-ons, municipals, and private funds at a scale unavailable in today’s marketplace.

“Together, we will build on InvestorLink’s track record of providing access to billions of dollars of primary market products by delivering interoperability to offerings across equity and fixed income markets. We are excited to leverage Virtu’s global reach and expertise in serving retail investors’ needs to create a data-driven solution offering enhanced distribution and execution for the 28 leading investment banks we support.”

Leveraging its global market making expertise and infrastructure, Virtu provides a robust product suite including offerings in execution, liquidity sourcing, analytics and broker-neutral, multi-dealer platforms in workflow technology.  Virtu’s product offerings allow clients to trade on hundreds of venues across more than 50 countries and in multiple asset classes, including global equities, ETFs, foreign exchange, futures, fixed income, and myriad other commodities.

InvestorLink is a workflow technology and retail liquidity provider that specializes in developing innovative solutions for the financial industry. Its main focus is to power connectivity between retail investors and investment banks in order to enhance efficiency and access to investment opportunities.


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