Virtual reality is on the cards….. literally!

The technological focus here at iFXEXPO in Cyprus continues….

In this case focus being the operative word, as FXPRIMUS begins to explore the, well, reality of virtual reality.

This year, many technology research and development companies have begun to invest significant resources into virtual realit headsets, and it is most certainly now beginning to find its way into the FX industry.

Just recently, FinanceFeeds took a close look at the development by a British company that is developing a virtual reality trading platform, however today, retail FX brokerage FXPRIMUS is beginning to put virtual reality headsets to use by providing educational anecdotes and references to the company’s services via the Google Cardboard solution.

Speaking to Helen Astaniou, PR and Marketing Communications Manager at FXPRIMUS here in Limassol, Cyprus, FinanceFeeds took a demonstrative tour of the new virtual reality headset.

Ms. Astaniou considers it a means of introducing virtual reality to a mass audience, in order to make a foray into this innovative wearable device culture that is sweeping the tech development sectors, putting it into the hands of retail traders who would be otherwise subjected to prohibitive costs.

“It is made of cardboard and arrives as a flat pack, and is easily mantlable, easy to construct, and works with 360 degree camera technology and a 3 dimensional view” said Ms. Astaniou.

What does it do?

“It allows you to be transported into a 360 degree environment anywhere, you could even be on the moon!” enthused Ms. Astaniou.

Rather than offering a trading environment from the virtual reality headset from the outset, FXPRIMUS is introducing its audience to the concept via a series of videos which are specific to retail traders wishing to gain a further understanding of products and services in the retail sector.

“It is a symbolic representation of our services” said Ms. Astaniou. “We are using it to augment one of our USPs which is technology. This virtual reality system facilitates learning, and you can learn about products and services through it.”

“If you wanto learn about a specific point regarding FX trading, we have developed a video for it, which has different elements. This operates in the form of, for example, a virtual version of our Head of Research Marshall Gittler speaking and introducing, and then when he finishes speaking, a video follows that concentrates on a specific subject, then the client can go to our website to learn more” she said.

I am sure that people remember more of what they have seen via a 3 dimensional virtual reality system than if it had been viewed on a standard computer. In some respects it is how we all viewed Star Wars in the 1980s in that wherever I look there is something different, something moving” said Ms Astaniou.

From SMS, to photographs, to virtual reality

“10 Years ago we were communicating by script, using media such as text messages. After that came the photographic applications such as Instagram, and various social media channels, however virtual reality is s the next step and we are looking toward new media and futuristic technology.

There are market alerts in three dimensions. If you look behind you, could look at charts and information from the news, thats the way we are headed. Traders want more, exciting ways to trade” – Helen Astaniou, FXPRIMUS

In conclusion, Ms. Astaniou said “We have reached a plateau over the last few years with what are now widely accepted devices, however virtual reality is the way all big communications services are headed, so why not with trading too?”

“At last night’s Facebook seminar, it was stated that there are more SIM cards in the world than people. 7.8 billion SIM Cards and 7.1 billion people, pop your mobile into your headset and away you go!”