Visa unveils football NFT auction on Crypto.com ahead of FIFA World Cup Qatar 2022
Payments giant Visa has unveiled Visa Masters of Movement, a hybrid auction that fuses Football, Art and NFTs to enhance the fan experience ahead of FIFA World Cup Qatar 2022.
The Visa Masters of Movement is an auction of digital art inspired by iconic goals from five legendary footballers that have been minted into unique NFTs, available now on Crypto.com.
Later this month, the NFTs will come to life on an interactive pitch at the FIFA Fan Festival in Doha, Qatar and allow fans to create digital art inspired by their own signature movements.
Eligible fans will have the option to mint this digital art into their own NFT in partnership with Crypto.com, the official cryptocurrency trading platform sponsor of FIFA World Cup Qatar 2022.
“The most unique collectibles at FIFA World Cup Qatar 2022”
Andrea Fairchild, senior vice president and head of sponsorships, Visa, said: “As FIFA World Cup 2022 approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup so special – wildly impassioned fans, legendary athletes and for a few short weeks, the ability to bring the world together in a uniquely connected way.”
Steven Kalifowitz, Chief Marketing Officer at Crypto.com, commented: “The FIFA World Cup is one of the most anticipated sporting events in the world, and we are incredibly excited to give fans a new way to engage with this epic event. We are thrilled to partner with Visa in bringing Visa Masters of Movement to life and offering fans the opportunity to create and collect the most unique collectibles at FIFA World Cup Qatar 2022 that will live forever on the blockchain.”
The auction will last until November 8 (9:00pm GMT). Football fans can bid on five unique works of art inspired by iconic FIFA World Cup and FIFA Women’s World Cup goals from legendary footballers: Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez minted into NFTs. The digital artwork was designed using an algorithm by award-winning XK Studios.
The Visa Masters of Movement auction is taking place on Crypto.com. Fans with the highest bid for each NFT at the close of the auction will receive the NFT in their Crypto.com wallet along with a high-quality printable art file and signed memorabilia from the legendary player featured in the NFT.
Visa will grant all auction proceeds to Street Child United, a charitable organization incorporated and operating in the United Kingdom, whose mission is to tackle the widespread stigma that street-connected children face globally.