Webull acquires Flink to enter Mexican market ahead of further LATAM expansion

Rick Steves

“Given our success in the United States and the establishment of our global headquarters in St. Petersburg, Florida, the Mexican market is a natural next step in our efforts to democratize finance for investors across the world. We anticipate using Mexico as a springboard into greater Latin and South America, where we believe there is a strong desire among retail investors to access global markets.”

Webull Corporation has announced its acquisition of Miflink S.A.P.I. de C.V. (“Flink”), a commission-free investment platform based in Mexico City.

This acquisition includes Flink’s earlier agreement to purchase Mexican brokerage Vifaru Casa de Bolsa, pending regulatory approval from Mexico’s CNBV.

Flink customers will retain access to U.S. stock trading

Flink’s early success is seen as indicative of retail demand for a technology-focused approach to offering low-cost global market access, which aligns perfectly with Webull’s entry into the Mexican market. Webull plans to build on Flink’s success by broadening its product offerings, technology, and support.

Flink customers will retain access to U.S. stock trading, with Webull enhancing the Flink platform by integrating its proprietary technology. Webull also plans to introduce local Mexican investment and cash management products in the near future.

Ruben Guerrero, Webull’s Head of Latin America, expressed enthusiasm for the company’s expansion into Mexico. “Webull is thrilled to launch in Mexico, a market with a young and vibrant population that has a strong and untapped demand for technology-based wealth building solutions. We believe the early success of Flink is proof of this demand, and that Webull’s approach of using technology to provide low-cost access to global markets for investors in all economies is a perfect fit for Mexico. We anticipate building on Flink’s success by offering its customers a broader set of investment products, user-friendly technology, and world-class support.”

Mexico as a springboard into greater Latin and South America

Webull, which launched in the United States in 2018 as a subsidiary SEC-registered broker-dealer and FINRA member, has quickly grown due to its innovative mobile platform and low-commission trading. Flink, launched in the same year in Mexico, was one of the first platforms to offer Mexican investors access to U.S. markets, playing a key role in democratizing finance in the country.

Sergio Jiminez, co-founder of Flink, is excited about joining Webull, noting the shared vision and values around democratizing investment access. He anticipates the synergies between Webull and Flink will greatly benefit Mexican investors. “Flink is thrilled to be joining the Webull family, as our two companies share similar visions and values around democratizing access for the everyday investors. The synergies among Webull and Flink are obvious and will provide a great service to Mexican investors.”

Anthony Denier, Head of the Americas and Europe for Webull, highlighted the strategic importance of the acquisition. “Given our success in the United States and the establishment of our global headquarters in St. Petersburg, Florida, the Mexican market is a natural next step in our efforts to democratize finance for investors across the world. We anticipate using Mexico as a springboard into greater Latin and South America, where we believe there is a strong desire among retail investors to access global markets.”

With this expansion, Webull now operates in nine markets: the U.S., Hong Kong, Singapore, Indonesia, Australia, South Africa, Japan, the U.K., and now Mexico.

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