Wells Fargo enhances DYI investing with launch of fractional trading on mobile

Rick Steves

“With the launch of Stock Fractions we’re helping to make investing more accessible to even more people. You can own a little of a lot of companies, and trading in your favorite companies could not be easier, all in the Wells Fargo Mobile app.”

Wells Fargo

Wells Fargo Wealth & Investment Management has joined the forces transforming the world of DIY investing with the launch of Stock Fractions, an innovative feature that allows WellsTrade clients to invest in fractions of a company’s stock directly through the Wells Fargo Mobile app.

This move makes it possible for investors to build diversified portfolios, regardless of a stock’s price, and get started with as little as $10.

“We’re helping to make investing more accessible to even more people”

Michelle Moore, head of Consumer and Wealth & Investment Management Digital at Wells Fargo, said: “With the launch of Stock Fractions we’re helping to make investing more accessible to even more people. You can own a little of a lot of companies, and trading in your favorite companies could not be easier, all in the Wells Fargo Mobile app.”

The introduction of Stock Fractions is part of a series of enhancements aimed at improving the WellsTrade client experience within the Wells Fargo Mobile app. These enhancements include improved navigation, access to research, the ability to manage dividend reinvestments, after-hours trading, live chat support with servicing agents, and access to LifeSync for goal setting and tracking.

Wells Fargo’s ongoing commitment to providing more intuitive digital experiences aligns with the broader goal of elevating the customer experience with superior products and services.

Wells Fargo’s journey towards a more intuitive digital experience is part of a broader mobile transformation initiative. By embracing innovative technologies and services, the company aims to offer better products and services while enhancing the overall customer experience.

The introduction of Stock Fractions sets a new standard for accessibility and convenience in the world of DIY investing. Investors can now embark on their investment journey with ease, and the ability to own fractions of popular stocks offers unparalleled flexibility.

Wells Fargo Wealth & Investment Management’s launch of Stock Fractions reaffirms the company’s commitment to innovation and accessibility in the financial industry. By removing barriers to entry and simplifying investing, Wells Fargo empowers individuals to take control of their financial future.

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