Westpac appoints Chris de Bruin as Chief Exec of Consumer division

Maria Nikolova

He joins Westpac from Deem in Dubai, one of the largest non-bank financial institutions in the Middle East.

Westpac Group today announced the appointment of Chris de Bruin as Chief Executive of its Consumer division.

Mr de Bruin has more than 24 years’ experience in the financial services industry globally, including at large banks and challenger brands. He joins Westpac from Deem in Dubai, one of the largest non-bank financial institutions in the Middle East, where he is currently Chief Executive Officer.

Prior to joining Deem, he spent one year based in Toronto as President of Digital Platform at Zafin, a leading financial technology provider. Mr de Bruin was responsible for the company’s engineering, product development, digital ecosystem and investment in new technologies.

He worked at Standard Chartered Bank from 2003 and spent 13 years in various roles across Asia and the Middle East, with his most recent role as Global Head Retail Products & Digital Banking. In this role, he had oversight of the strategy, development, delivery and competitiveness of the bank’s portfolio of deposit, lending, card and payment products, and was responsible for the soundness of the retail balance sheet.

Mr de Bruin holds a Master of Business Administration from the University of Cape Town as well as a Bachelor of Science (Hons) in Biochemistry and Bachelor of Science (Natural Sciences) from Stellenbosch University in South Africa.

Subject to regulatory approvals, Mr de Bruin will commence in the role in early 2021.

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