Women account for 25% of new Saxo Bank clients

Rick Steves

“This International Women’s Day, we are encouraged to see more women choosing to put their trust in Saxo to be their partner as they trade and invest into their future.”

Women form 25 percent of new clients globally, with the majority being between the age of 20 and 40, according to Saxo Bank’s database of registered users. The increase in the number of female clients was identified across its 16 offices.

As part of International Women’s Day, Saxo launched a video series with BlackRock’s Global CIO of Multi-Asset Solutions Simona Paravani-Mellinghoff, where she discusses different components of investing as well as diversity and inclusion.

New women investors rose by 354% in 2020

According to the broker, new women investors rose by 354 percent in 2020 compared to 288 percent for men. The positive trend continued into 2021.

So far in 2022, as many as half of Saxo Bank’s offices welcomed more than 25 percent of new female clients. The influx of new female clients are also generally younger, as the client base evolves to be more diverse.

Kim Fournais, Founder and CEO of Saxo Bank, said: “At Saxo, we believe that everyone should have the opportunity to fulfill their financial aspirations and make an impact, and investing is one of the ways to make an impact, for themselves and for the world and communities around them.

“This International Women’s Day, we are encouraged to see more women choosing to put their trust in Saxo to be their partner as they trade and invest into their future. While we are still far from equal representation, the trend is currently picking up in the right direction”, he continued.

“Saxo is committed to continue to close the gender investing gap and support women in their investing journeys. We do this through a broad palette of initiatives for clients such as providing expert insights on investing, educational seminars, low brokerage fees, and, among many other things, referral programmes.”

In November 2021, Saxo Markets Australia hired Jessica Amir, a former Senior Market Analyst and Presenter at Bell Direct, as the broker’s market strategist.

“I’m incredibly excited to be joining a global fintech pioneer like Saxo. Over the last 15 years, I’ve become increasingly passionate about demystifying the finance world and global markets. I also extremely enjoy helping investors understand what drives markets and how they can maximize their investments,” Amir said at the time.

Prior to Jessica Amir’s two years at Bell Direct, she was Head of News and Content at Finance News Network, which was taken over by Sequoia Financial Group during her time there.

Saxo has shared the most popular stocks among female clients in 2022:

Meta Platforms Inc.
Tesla Inc.
Novo Nordisk B A/S
Microsoft Corp.
Apple Inc.
ASML Holding
iShares Core S&P 500 UCITS ETF
Vestas Wind Systems A/S
NVidia Corp.
Shell PLC


Novo Nordisk B A/S
Vestas Wind Systems A/S
Bavarian Nordic A/S
Ørsted A/S
Danske Bank A/S
Tesla Inc.
Meta Platforms Inc.
Sparindex – INDEX OMX C25 KL


Apple Inc.
Amazon.com Inc.
Microsoft Corp.
Meta Platforms Inc.
Tesla Inc.
BP Plc
Alphabet Inc. – A Share
Vanguard S&P 500 UCITS ETF
Lloyds Banking Group Plc
MBH Corporation Plc


TotalEnergies SE
Societe Generale
LVMH Moet Hennessy Louis Vuitton
Alstom SA
Air Liquide


Tesla Inc.
Meta Platforms Inc.
iShares Core S&P 500 UCITS ETF
Microsoft Corp.
iShares Core Emerging Markets IMI UCITS ETF
iShares Physical Gold ETC
Apple Inc.
iShares Core FTSE 100 UCITS ETF
iShares Developed Markets Property Yield UCITS ETF
iShares US Aggregate Bond UCITS ETF


NVidia Corp.
Microsoft Corp.
Alibaba Group Holding Ltd
Tesla Inc.
Vanguard S&P 500 ETF
Meta Platforms Inc.
Taiwan Semiconductor
Amazon.com Inc.
Netflix Inc.
Invesco QQQ Trust, Series 1


Shell PLC
ASML Holding
Philips (Royal)
ING Groep
ASM International
BE Semiconductor Industries
Just Eat Takeaway
Unilever Plc

Ageas NV
AB Inbev
ASML Holding
D’ieteren Group
Sofina SA
Microsoft Corp.


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