XTB launches new branding campaign with Conor McGregor

XTB has announced the signing of famous mixed martial artist Conor McGregor as brand ambassador for the upcoming two years.

The partnership aims to strengthen the Polish broker’s position within the global retail trading industry as Conor McGregor, one of the most
successful athletes in the history of mixed martial arts, is recognized as a force of nature and for his work ethic.

He was the first UFC champion in two weight categories and his image goes beyond the ring. He became an entrepreneur, restaurateur, and global business and athletic icon. Born in Dublin, Ireland, he started off as a plumber’s apprentice and amateur fighter before bursting onto the UFC scene in 2013.

After winning the UFC Featherweight Championship in 2015, he made history by becoming the first fighter in UFC history to be champion in two weight divisions simultaneously, winning the UFC Lightweight Championship in 2016. He headlined the top six most-bought pay-per-view UFC events and is the most-followed UFC fighter on social media with more than 70 million followers across all platforms.

XTB found his story to resonate well with its brand and strategy.

XTB signs Conor McGregor as brand ambassador

Omar Arnaout, Chief Executive Officer of XTB, said: “At XTB we work hard to be able to offer our clients with top-notch technology and an innovative investing platform to help them achieve their investment goals. Determination, persistence in pursuing goals, the willingness to constantly develop and achieve the best results – these are also the features of a good investor. Conor as an athlete – and also a businessman – has the mindset of a winner. That’s why we decided to invite him to become the ambassador of the XTB brand.”

“I am delighted to have become the official ambassador of one of the world’s leading investment companies for the coming years. I believe sport and investing require the same features: commitment, mental tenacity and the ability to set personal goals. That’s why I was happy to start a partnership with XTB – a recognized global investment company that supports its clients to facilitate their investment objectives”, said Conor McGregor.

XTB is launching a new global branding campaign in which the broker promotes a wide range of investment solutions it offers through its digital platform. The advertising videos with the new brand ambassador is motly directed at new retail users that are looking to start their investment journey. XTB ranks among top five global brokers in terms of the number of active clients.

The XTB Group entities are supervised by the world’s largest regulators, including FCA, CySEC and KNF. The business has grown in the last 17 years to cover 13 major markets in Europe, Latin America and Asia, and gaining the trust of over 525,000 customers.

XTB offers access to more than 5,500 financial instruments, including real stocks, ETFs and CFDs for Forex, indices, commodities, stocks, ETFs and cryptocurrencies.