XTB MENA hires CAPEX’s Nadhir Ninouh as head of digital marketing

abdelaziz Fathi

XTB MENA, the Middle East business of Warsaw-based X Trade Brokers, has appointed Nadhir Ninouh as head of digital marketing for the Middle East and Africa (MENA) region.

Nadhir Ninouh

He will be responsible for strategic planning, implementation, and forecasting of regional and local marketing efforts that are aligned with XTB’s business goals.

Ninouh joins XTB MENA from Key Way Investments Ltd, the multi-regulated brokerage operating under the brand name CAPEX. He spent there six months overseeing a team specialised in channel marketing, public relations and social media, events, and digital marketing.

Prior to that, a three-year tenure at ATFX took Ninouh’s career between 2019 and 2021. During this stint, he worked his way up through senior roles within the firm, culminating with the position of Digital Marketing Manager.

Ninouh will be based out of XTB’s Dubai office located in the Dubai International Financial Centre (DIFC) and in charge of commanding the broker’s marketing strategy.

Achraf Drid, Managing Director at XTB Middle East commented on the new addition to the team: “Nadhir Ninouh, having taken on the role as Marketing Director, is a huge asset to our quickly expanding brokerage. As we expand within the Middle East the 10+ years’ experience he’s gathered from both agency and client side is proving to be invaluable.”

FX and CFD brokers must go multi asset: Join free webinar from TraderEvolution to learn how

XTB kicked off MENA operations

Nadhir Ninouh, Marketing Director at XTB MENA, added: “I’m extremely pleased to have joined XTB for the next phase of their growth journey and to be working alongside a team of notable industry leaders. I’ll be heavily involved in supporting the firm’s expansion into the Middle East region through my marketing experience and tech background.”

Back in October, XTB has kicked off its operations in the Middle East region, barely nine months after it has received the required approvals from the nation’s regulators. Called ‘XTB MENA Limited,’ the new subsidiary secured a license from the Dubai Financial Services Authority (DFSA) after it incorporated its new subsidiary in the Dubai International Financial Center (DIFC) in January 2021.

XTB MENA provides traders from the region with over 1900 instruments including Forex and CFDs, available through its proprietary trading platform, xStation, and popular MetaTrader.

Earlier in August, the Polish FX brokerage also acquired an FSCA license in South Africa and is now authorized as a Financial Service Provider locally. The addition of this coveted license extends the group’s regulatory arsenal to include regulated companies authorised by CySEC in Cyprus, KNF in Poland, the DFSA in Dubai and FCA in the United Kingdom.

Read this next

Retail FX

FF Simple and Smart Trades says Goodbye to CySEC authorization

The Cyprus Securities and Exchange Commission (CySEC) confirmed that it has wholly withdrawn the Cyprus Investment Firm (CIF) licenses of FF Simple and Smart Trades Investment Services Ltd.

Crypto Insider

Shining the Light in Crypto’s Dark Places

Something changed in regulators’ minds after the November crash of the FTX crypto exchange.

Executive Moves

Financial Commission Adds Sam Low to Dispute Resolution Committee

The Financial Commission (FinaCom PLC), a dispute resolution service that caters to the financial services industry, has appointed Sam Low as the newest member of its Dispute Resolution Committee (DRC).

Digital Assets, Uncategorized

De-facto owner of Bithumb exchange arrested in South Korea

South Korean prosecutors have arrested Kang Jong-Hyun, the anonymous chairman and owner of the country’s largest cryptocurrency exchange, Bithumb, on charges of embezzlement and stock manipulation.

Retail FX

Interactive Brokers volumes snap three-month losing streak

Electronic brokerage firm Interactive Brokers LLC (NASDAQ:IBKR) said its trading volumes rose in January, an indication that investor confidence in the financial markets is rebounding after having been fairly mixed over the past few months.

Digital Assets

VVF invests $5 million in Everscale, a potential Layer 2 solution for Venom blockchain

“For us, this is a strategic investment aimed at the technological development of projects and teams around technologies that we focus on and actively develop. In particular, we are talking about the Venom blockchain project and its ecosystem, which is planned to be launched soon and for which Everscale is a potential Layer 2 solution.”

Institutional FX

FXSpotStream volume ends string of declines on January rebound

Trading volumes on institutional FX platforms surged in January as traders increased their bets on central bankers’ policy with evidence mounting that inflation and economic growth are both losing momentum.

Industry News

DeFi firm Aurox launches SEC-compliant crowdfunding campaign on tZERO

“This is a great opportunity for us to raise capital from our community and the broader public on a leading fully regulated platform. We are confident that the tZERO Markets platform will provide us with the exposure and reach we need to attract a diverse investors to support our business growth.”

Industry News

Morgan Stanley launches ETF platform with six ESG-focused products by Calvert

“These new ETFs will resonate strongly with investors who seek competitive investment results while promoting positive change and supporting companies that are leaders in improving long-term shareholder value and societal outcomes.”

<