XTB MENA hires CAPEX’s Nadhir Ninouh as head of digital marketing

abdelaziz Fathi

XTB MENA, the Middle East business of Warsaw-based X Trade Brokers, has appointed Nadhir Ninouh as head of digital marketing for the Middle East and Africa (MENA) region.

Nadhir Ninouh

He will be responsible for strategic planning, implementation, and forecasting of regional and local marketing efforts that are aligned with XTB’s business goals.

Ninouh joins XTB MENA from Key Way Investments Ltd, the multi-regulated brokerage operating under the brand name CAPEX. He spent there six months overseeing a team specialised in channel marketing, public relations and social media, events, and digital marketing.

Prior to that, a three-year tenure at ATFX took Ninouh’s career between 2019 and 2021. During this stint, he worked his way up through senior roles within the firm, culminating with the position of Digital Marketing Manager.

Ninouh will be based out of XTB’s Dubai office located in the Dubai International Financial Centre (DIFC) and in charge of commanding the broker’s marketing strategy.

Achraf Drid, Managing Director at XTB Middle East commented on the new addition to the team: “Nadhir Ninouh, having taken on the role as Marketing Director, is a huge asset to our quickly expanding brokerage. As we expand within the Middle East the 10+ years’ experience he’s gathered from both agency and client side is proving to be invaluable.”

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XTB kicked off MENA operations

Nadhir Ninouh, Marketing Director at XTB MENA, added: “I’m extremely pleased to have joined XTB for the next phase of their growth journey and to be working alongside a team of notable industry leaders. I’ll be heavily involved in supporting the firm’s expansion into the Middle East region through my marketing experience and tech background.”

Back in October, XTB has kicked off its operations in the Middle East region, barely nine months after it has received the required approvals from the nation’s regulators. Called ‘XTB MENA Limited,’ the new subsidiary secured a license from the Dubai Financial Services Authority (DFSA) after it incorporated its new subsidiary in the Dubai International Financial Center (DIFC) in January 2021.

XTB MENA provides traders from the region with over 1900 instruments including Forex and CFDs, available through its proprietary trading platform, xStation, and popular MetaTrader.

Earlier in August, the Polish FX brokerage also acquired an FSCA license in South Africa and is now authorized as a Financial Service Provider locally. The addition of this coveted license extends the group’s regulatory arsenal to include regulated companies authorised by CySEC in Cyprus, KNF in Poland, the DFSA in Dubai and FCA in the United Kingdom.

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