Your Bourse welcomes Diana Ilchuk as head of marketing
Technology vendor Your Bourse has appointed Diana Ilchuk to lead its digital marketing efforts.
Diana brings nearly 18 years of experience to the role, having successfully held similar positions in the past, mostly outside the financial services industry.
With a deep understanding of the technology landscape and a track record of driving business expansion, her addition is expected to strengthen Your Bourse’s market position.
As the trading industry continues to evolve rapidly, Your Bourse aims to stay ahead of the curve by leveraging the latest digital marketing strategies and forging new business partnerships. The new hire will be responsible for developing and executing business development plans, identifying and pursuing growth opportunities, and fostering strategic collaborations with key industry stakeholders.
In addition to her business development role, Diana will play a crucial role in the company’s digital marketing initiatives. She will work closely with the marketing team to devise and implement digital marketing campaigns, leveraging various channels to increase brand visibility, attract new clients, and engage with existing customers.
Commenting on her appointment, Diana Ilchuk said in a statement to FinanceFeeds: “I am happy to join Your Bourse team as the Head of Marketing. It is a fascinating opportunity to contribute my skills and experience in shaping the company’s marketing strategy. The Your Bourse brand reflects the innovative approach, reliability, and recognized achievements in providing connectivity services for the FX industry. My journey with this company will aim to continue sustainable growth and elevating Your Bourse’s prominence within the industry.”
Your Bourse’s technology provides low-latency connectivity to multi-asset liquidity for an unlimited number of trading instruments. This enables both retail brokerage and institutional houses to operate more efficiently, transparently and judiciously. In an already saturated market, Your Bourse’s B2B approach is a huge deciding factor for new and existing brokers in adopting their technology.
Your Bourse has been actively expanding the liquidity options available through its Liquidity Hub. Its network counts a number of prominent liquidity providers such as CFH Clearing and FXCM Pro and Scope Markets, to name a few.
In 2022, the technology vendor opened a new office in Limassol, Cyprus. The island country is already a major global hub for the company’s client base, forex and brokerage companies, and thus is well-positioned as a business gateway to access Asia, Europe, the Middle East and Africa. This allows the London-based company to get closer and offer better services to their partners, customers and prospects across these regions.