ZB.com brings crypto trading platform to Middle East and North Africa

Rick Steves

“The demand economics for digital assets in the Mena region is extremely promising. The region is currently undergoing a tech-powered sociocultural evolution, which has consequently increased the appetite for digital assets.”

ZB.com has expanded operations in the Middle East and North Africa (MENA) region, having set up an office in Dubai. The trading platform specializing in the exchange and management of digital assets is a subsidiary of ZB Group.

ZB.com was founded in 2013 and has a presence in Malaysia, Singapore, Australia, Russia, South Korea, Hong Kong, Switzerland, and the US. Bringing the platform to Dubai and the wider MENA region is part of the firm’s growth efforts as the rising demand for digital assets poses a significant opportunity for its business.

15 million users and $160 billion traded since 2013

ZB.com is a one-stop-shop platform supporting OTC trading, leverage trading, and real-time spot trading of hundreds of digital assets, and led by chief executive officer Romex Jha.

According to the broker, ZB.com has catered to over 15 million users since its inception and has facilitated transactions worth over a whopping $160 billion.

Romex Jha, Chief Executive Officer at ZB.com, commented: “As a company with a global footprint, ZB.com believes in strategic expansions into growth markets. The demand economics for digital assets in the Mena region is extremely promising. The region is currently undergoing a tech-powered sociocultural evolution, which has consequently increased the appetite for digital assets. ZB.com, with its full-stack model and a host of first-to-market services, is well-positioned to meet the unmet needs of regional investors — both beginners and experts alike.

“Blockchain technology has introduced revolutionary applications such as NFTs, DeFi, metaverse, and Web3, which are collectively changing the course of humanity. Today, globally, there is a “fear of missing out” associated with digital assets. This mainstream acceptance calls for secure platforms that can successfully onboard enthusiasts, safeguard their interests, and make their pursuits both financially and emotionally rewarding. This is where ZB.com comes in.”

ZB token’s market cap: $100 million

As cryptocurrencies have become the latest fad among young investors looking to get rich fast by gaining exposure to such a volatile asset class, ZB.com has prepared tutorials for novice traders in line with its motto of advocating financial inclusion and eliminating entry barriers.

The company’s marketing strategy includes the ZB Partner Programme, rewards for task completion, and assistance through its 24/7 customer service center.

According to the company, ZB.com boasts zero security breaches in nine years of operations, making it one of the most secure platforms for digital asset trading in the world.

According to vulners.com, however, the broker experienced a Cross Site Scripting (XSS) vulnerability in 2018. This breach was not a significant issue and didn’t threat the trading activities of over 15 million users.

ZB.com launched its native token, ZB, in 2018 and is currently worth over $100 million in market capitalization, according to coinmarketcap.

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