Zenfinex rebrands retail brokerage operation to Taurex

Rick Steves

While Taurex focuses on enhancing the retail trading experience, Zenfinex continues to serve the institutional sector, specializing in high-caliber liquidity solutions.

Global brokerage firm Zenfinex is stepping into a new era under the name Taurex. This rebrand represents a significant evolution for the company, emphasizing its dedication to offering traders a robust ecosystem powered by advanced tools and proprietary technology.

With a legacy rooted in London, Taurex has rapidly expanded its presence across key global markets, including MENA, Africa, Asia, and LATAM. This transformation reflects the company’s ongoing efforts to engage with the global trading community and elevate its brand to new heights.

“The future of trading will be forged by people and supported by technology”

Nick Cooke, the Founder and CEO of Taurex, said: “The financial landscape is ever-changing, and as a result traders need a broker that will continue to evolve to meet their increasingly complex needs. This change is more than just a rebrand. In an era where technology and trading are becoming increasingly intertwined, our aim is to continue to centre people. The future of trading will be forged by people and supported by technology. Taurex raises the bar in the industry by always keeping this front of mind – as we evolve as a broker, as a business but most importantly as individuals.”

Alexandros Kritiotis, Chief Operations Officer at Taurex, said: “Over the last few years, we’ve built teams, technology and partnerships that have helped us to sharpen our vision for the global trading community. Providing a holistic trading experience with robust tools and security, while still being flexible enough to adapt to our users’ needs is paramount to our success. This transition to Taurex represents our confidence that we’re ready for the next step in delivering on that vision.”

Building upon Zenfinex’s foundation of transparent pricing and strong security, Taurex aims to redefine the retail trading landscape. Inspired by the Latin words ‘Taurus’ for strength and ‘Ex’ for exchange, Taurex intends to revolutionize the trading environment.

It introduces transformative changes, including a proprietary trading app and a suite of tools catering to traders of all levels. The overarching goal is to elevate and enhance the overall trading experience significantly.

Taurex for retail traders, Zenfinex for institutional players

While Taurex focuses on enhancing the retail trading experience, Zenfinex continues to serve the institutional sector, specializing in high-caliber liquidity solutions. Together, their objective is to form a comprehensive trading ecosystem distinguished by its breadth and quality.

Guided by their vision to inspire confidence in traders worldwide and a mission to empower individuals to take control of their trading, the rebranding to Taurex reinforces the company’s dedication to education, innovation, and proprietary trading solutions.

Understanding the pivotal role knowledge plays in traders’ success, Taurex offers an array of educational resources. These include interactive webinars and courses led by industry experts. In a bid to provide traders with top-tier tools and technology, Taurex has entered into strategic partnerships with industry leaders such as Trading Central, Swiset, and Acuity, ensuring traders have access to cutting-edge trading solutions.

Taurex is creating a global neighborhood designed to connect traders, whether they are newcomers or seasoned experts. This thriving community will offer access to mentors, trading tools, technology, copy trading, educational materials, and, above all, a complete trading environment that values people and connection.

With its rebrand to Taurex, the brokerage is signaling its commitment to pushing the boundaries of online trading, forging ahead as a beacon of innovation and empowerment in the financial markets.

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