ZMC adds online trading education platform Simpler Trading to portfolio

Rick Steves

“We are confident that ZMC’s expertise in scaling digital content businesses will help us significantly expand our offerings, extend our reach into new investment verticals, and improve our technology platform.”

Simpler Trading has raised a significant investment from affiliates of private equity firm ZMC as the online education platform for individual traders and investors plans to accelerate its growth and expand key technology and offerings.

John Carter, the founder of Simpler Trading back in 1999, will remain engaged in the business in his current capacity, leading the Small Account Mastery and Options Gold Room, as well as developing new strategies and tools to best serve the growing Simpler Trading audience.

Counting on ZMC’s expertise in scaling digital content businesses

The online platform provides an integrated suite of products including educational content, tools, and live trading rooms to guide traders on improving their trading skills.

Content is delivered through live and evergreen classes, newsletters, and live trading rooms to engage traders with actionable trading strategies.

John Carter, founder of Simpler Trading, commented: “We are thrilled to be partnering with ZMC as the Company enters its next phase of growth. We are confident that ZMC’s expertise in scaling digital content businesses will help us significantly expand our offerings, extend our reach into new investment verticals, and improve our technology platform. Overall, we are excited for our partnership with ZMC to enhance the individual trader journey and help more traders achieve their goals.”

Brittany Burns, Chief Executive Officer at Simpler Trading, added: “With ZMC’s support, we look forward to continuing to offer best in class educational content and technology for our growing community of traders.”

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Simpler Trading as a unique content platform for individual traders

ZMC is a private equity firm that invests invest in and manages a diverse group of media and communications enterprises. ZMC is currently investing out of ZMC III, L.P., which closed on $775 million in commitments.

Terms of the investment were not disclosed, but Evolve Capital Partners Inc. acted as financial advisors and McGuireWoods LLP acted as legal advisor to Simpler Trading. Sidley Austin LLP acted as legal advisor to ZMC.

Jordan Turkewitz, Managing Partner and Co-Chief Investment Officer at ZMC, said: “Simpler Trading has built a unique content platform for individual traders and investors. We admire what the team has achieved already and are excited to support accelerated growth through enhanced offerings and expansion into new category verticals both organically and via acquisition.”

Jason Sporer, Principal at ZMC, added: “The investment in Simpler Trading fits ZMC’s thematic focus on high-quality educational content in the growing market for trading. As the trading community continues to grow rapidly, more individuals will seek platforms like Simpler Trading for insightful content to improve their knowledge-base of trading strategies.”

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