Acuity launches multi-indicator analysis tool to strengthen brokers’ offering

Rick Steves

Acuity argues that AssetIQ works as a powerful marketing tool, offering engaging, visual and dynamic content to drive engaging campaigns to stimulate trading activity, drive deposits and increase trading volumes for brokers.

Acuity Trading a centralised multi-asset research tool that brings together Fundamental, Technical, Sentiment and Alternative data viewpoints to increase understanding of what is driving individual asset performance.

AssetIQ is Acuity’s latest online trading tool and broker offering. Powered by AI technology, the tool analyzes multiple, disparate data sets to deliver a single and concise Opportunity Score for every asset. The score is ranked against other assets in the same group or class.

Designed to support traders from all backgrounds, the multi-indicator analysis tool is part of Acuity’s offering for brokers, who can leverage the feature to create exceptional user experiences for their traders beyond the trading terminal.

Brokers empowering traders while achieving tangible returns too

Andrew Lane, CEO of Acuity Trading, said: “Acuity continues to pioneer innovation, research and development in the fintech field and we’re tremendously proud to bring to market our latest product offering, AssetIQ. The product is an exemplary accomplishment. It showcases the outstanding work of our best-in-class data scientists, developers and R&D team as they continue to chip away at the traditional linear approach to financial data display, understanding and usage.”

Vlad Novopoltsev, Product Manager at Acuity Trading, commented: “Multi-asset data tools like AssetIQ require extensive data and analytical processing power. We wanted to focus on building a tool that delivers a comprehensive research experience but one that also explicates the data in a simple and visually compelling way so that traders are empowered and brokers can achieve tangible returns too.”

Acuity also argues that AssetIQ works as a powerful marketing tool, offering engaging, visual and dynamic content to drive engaging campaigns to stimulate trading activity, drive deposits and increase trading volumes for brokers.

The tool can be customised to mirror a broker’s asset watchlist, their branding, local languages and it can be integrated with their CRM, marketing automation and social platforms.

Brokers can also choose parts of the AssetIQ page to display, allowing them to fine-tune the content depending on the context and maximise the benefits to the end users, the firm added.

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