ADSS taps Adaptive to launch fully cloud-native retail broking platform

Rick Steves

“Being the first fully cloud-native retail broking platform means that we are able to keep our product at the leading edge as we establish a truly industry-defining offering.”

Adaptive has announced a partnership with ADS Securities LLC (ADSS) to introduce an exclusively cloud-based retail broking platform.

This collaboration involved the development of a new, proprietary trading platform that operates 24/7 on the cloud, accessible through both web and native mobile apps.

Cloud-native platform using Aeron and Hydra tech

According to Adaptive, the upcoming retail broking platform will feature 24/7 availability, high throughput, and low latency, facilitated by ADSS’s cloud-native infrastructure employing fault-tolerant Aeron and Hydra technology.

The platform’s web and mobile interfaces, designed by Adaptive, allow users to seamlessly switch between the two, providing a versatile and personalized trading experience. The platform’s adaptability caters to a diverse user base, ranging from trading novices to professionals.

Adaptive, appointed as a long-term partner, provides strategic advice, platform and experience (UX) design, and ongoing platform management, including the introduction of new features, tools, and asset classes to address customer demand.

“Differentiated trading solutions are vital to attract and retain custom”

Matt Barrett, CEO and co-founder of Adaptive, said: “In modern markets, differentiated trading solutions are vital to attract and retain custom. For brokers like ADSS, the technological challenge is vast – delivering low latency and managing high volumes across asset classes, managing vast swathes of data and delivering a world-class user experience that enables clients to easily navigate deep and complex functionality. We are therefore proud of the proprietary cloud-based platform that we have delivered in collaboration with ADSS.”

Sophia Salim, Chief Technology Officer for ADSS, said: “In a competitive retail trading market, being able to serve progressively diverse and sophisticated audiences at scale has never been more essential. Owning a high-performance platform enables us to achieve this – setting our offering apart in its functionality, feel and performance, both now and into the future as our new cloud-based infrastructure allows us to grow and adapt with our clients’ changing needs. Being the first fully cloud-native retail broking platform means that we are able to keep our product at the leading edge as we establish a truly industry-defining offering.”

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