Alpha FX’s offering revamp takes on group website

abdelaziz Fathi

Foreign exchange service provider Alpha FX Group PLC (LON:AFX) today launched a refresh of its website to offer improved usability and a new design. To avoid any doubt or confusion, the address of the company’s website has not changed.

Alpha FX

Apart from the modern look, the revamped website also provides interesting features aimed at further improving the trading experience for its clients, while ensuring complete safety of all operations. Today, the Alpha FX website provides visitors with seamless and a more personalized experience, with which users can now quickly get to where they needs, whilst demonstrating what differentiates the group within its markets.

In a media release, Alpha FX explained that it has focused on the development of fully responsive design, bringing a greater breadth and depth of information around the services it provides to corporates and institutions.

In addition, Alpha has created a new Investor Relations section, with a particular focus on providing shareholders with further detail and information around its investment case and this contains all information required pursuant to AIM Rule 26

Commenting on the launch, Morgan Tillbrook founder-CEO said: “When it comes to our brand and marketing, we have always stood by the belief that you don’t need to be corporate to be credible, nor do you need to shout to stand out. Instead, our focus has been on proving the strength of our services and that we can be trusted. I believe our new website goes a long way to reflect this and am excited by the impact it will have moving forward.”

In 2017, Alpha FX obtained its regulatory license from the Financial Conduct Authority (FCA) in Britain. The authorisation came just three months after the firm began the live trading of its shares on the AIM market of the London Stock Exchange (LSE).

The UK-based FX service provider, which manages exchange rate risk for domestic corporates, is now operating as a BIPRU investment firm. This was the third regulatory authorisation that Alpha FX Limited has applied for and obtained in order to build up and expand its global business. The company is licensed by the FCA as an authorised payment institution, and is also registered with HM Revenue and Customs as a money services business.

The group caters to a wide range of clients, including medium sized corporates that deal with currency conversion, international commerce, and payrolls.

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