Apex Fintech has launched Apex Ascend, a real-time, cloud-native, B2B investment infrastructure designed to enable two fundamental powers for companies to differentiate in a time of rapid industry change: build nimble, run vast.
The firm further explained:
Build nimble means “empowering companies to develop faster and adapt as needed through modern developer tools, cloud-based infrastructure, real-time data and business intelligence, and capabilities (like expanding asset class coverage) that can be modified more easily when companies are ready to grow or pivot their offerings.”
Run vast means “operating with enterprise-grade efficiency, including the ability to navigate and address risk mitigation issues through real-time data to inform risk decisions on a global scale — all backed by Apex Clearing Corporation, a custodian with a proven track record of success, trust and security.”
Apex Ascend’s cloud-based infrastructure gives firms the built-in tools and data to more easily build, integrate, scale, and operate globally. The solution is promised to make clients more nimble and ready for the future, while improving their ability to operate efficiently and helping to navigate risk on a global scale.
“What the future of investment infrastructure has to be”
Bill Capuzzi, Chief Executive Officer at Apex, said: “Platform breakthroughs like this don’t come around every year or even every decade. But serving hundreds of financial service companies and 20+ million investors has taught us a thing or two about what the future of investment infrastructure has to be.”
“Industry changes come for everybody — whether they are threats or opportunities — and Apex Ascend is how companies can more efficiently wield finite resources to adapt to meet those challenges. No matter the size of your enterprise, whether you’re a global brand or a future-focused startup — Apex Ascend is designed for the future of your business.”
Apex Ascend features:
- Real-Time Ledger: Providing 24/7 API-based delivery for a range of account activities, balances, buying power, and much more. The real-time ledger acts as a single source of truth for real-time custody and clearing, aggregated data, and closer integration across the ecosystem of fintech solutions.
- Cloud Data and Business Intelligence Platform: With customizable automated reporting, visualizations, and more — Ascend’s cloud-native platform enables you to better integrate data and insights into your business and operations processes. Make faster and more informed decisions with custom dashboards and reporting on your own real-time data.
- Modern Developer Experience: Enables tech teams to build digital-first retail investment and trading solutions across asset classes, account types, investment solutions, and delivery models. With a modern portal with sandbox, SDKs, APIs, and UIs, clients can more efficiently build what they need when they need it.
Real-Time Account Onboarding & Maintenance: Straight-through processing with a variety of funding methods available. - Trading, Execution, and Order Management: Platform featuring fractional trading capabilities, smart order routing, and a built-in order management system providing pre-trade controls.
- Rebalancing Tools: Built-in customizable, cloud-scale solution for automated portfolio rebalancing, model management and goals-based investing across multiple asset classes.
- Automation and simplification at your fingertips with customizable exception reporting and intuitive tooling.
Apex launched solution for financial advisors
In early 2024, Apex Advisor Solutions, a subsidiary of Apex Fintech Solutions Inc., launched Apex Astra to empower advisors by integrating Apex’s flexible APIs and a robust advisor platform.
Apex Astra, designed to meet the increasing demands for speed and quality in financial services, streamlines client onboarding and data access, enhancing the advisory experience. The solution simplifies account opening and accelerates access to decision-making data by integrating with various tech solutions like Orion and AdvisorArch, featuring capabilities like fractional trading, automated account opening, and AI enhancements.
Apex Astra’s efficiency is evident in its intuitive navigation and customizable dashboard, which streamline workflow management. The platform facilitates tasks such as state-specific tax withholding calculations for RMDs and other withdrawals, enhancing the user experience.
Apex Advisor Solutions provides digital custody and clearing services through Apex Clearing Corporation, a subsidiary of Apex Fintech Solutions Inc.
