ATH Vodka taps Tidefi DEX to launch $ATH token

Rick Steves

Decentralized exchange TIDEFI has teamed up with All Time High (ATH) Vodka to support the launch of the ultra-premium vodka brand’s $ATH token built on the Tidechain, TIDEFI’s layer-one blockchain.

The TIDEFI Exchange will allow users to trade, hold, and stake their $ATH assets through its decentralized platform. The community-focused distribution strategy gives participants opportunities to earn rewards in $ATH tokens and its native $TDFY tokens.

All Time High (ATH) Vodka is a brand by Reset Drinks Limited that is centered around a tokenized reward structure for community members and the exclusive partnership is part of its effort to tokenize real world assets. In this case, vodka. 

First real-world product tokenized on Tidefi

ATH Vodka is looking to disrupt the spirit industry and radically create a new business model that rewards its customers beyond drinking spirit drinks in a way that also benefits the vodka brand. 

Prince Yemoh, CEO of ATH Vodka, said: “Our partnership with TIDEFI has enabled ATH Vodka by way of blockchain technology to sit as a bridge between both industries to unlock and bring real-world value and utility to the masses in the form of tangible digital rewards.”

Daniel Elsawey, CEO and co-founder of Tidefi, commented: “This is the first real-world product tokenized on Tidefi. We are moving tokenization one step further to the masses to allow real-world business and products to benefit from being closer and allowing their community members to interact with them in more than just a transactional relationship.”

ATH Vodka’s bottles are fitted with LED lights

ATH Vodka is marketed as a high-end, ultra-premium brand launched by Reset Drinks Limited, a firm that has 40 years of experience in the hotel, bar, and restaurant sectors. The vodka brand is aimed at being a favorite among celebrities, artists, sports stars, and high-net-worth individuals, and can be found at venues and music festivals. 

This vodka is eight times distilled, using reverse osmosis purified water and 100% natural ingredients, the firm stated, adding it is made out of the best quality French grain. 

The bottle was designed to stand out on the top shelf, sitting taller than anything else on the market and fitted with an LED light. 

10,000 $ATH tokens for the HighLife pass 

The ATH Vodka brand is launching the $ATH token with an initial supply of 1,000,000,000 units distributed through the sale of ATH branded products. Users can acquire ATH before its launch in early Q1 by staking $TDFY. 

Holders of $ATH on the TIDEFI platform are eligible to receive tangible rewards through the support of the ecosystem, the ultimate of which being the implementation of the HighLife pass. 

Those holding over 10,000 $ATH tokens are given the HighLife pass, which gives access to a network of value and utility in the real world with exclusive partners linked to festivals, VIP clubs, luxury hotels, restaurants, and more.

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