ATH Vodka taps Tidefi DEX to launch $ATH token

Rick Steves

Decentralized exchange TIDEFI has teamed up with All Time High (ATH) Vodka to support the launch of the ultra-premium vodka brand’s $ATH token built on the Tidechain, TIDEFI’s layer-one blockchain.

The TIDEFI Exchange will allow users to trade, hold, and stake their $ATH assets through its decentralized platform. The community-focused distribution strategy gives participants opportunities to earn rewards in $ATH tokens and its native $TDFY tokens.

All Time High (ATH) Vodka is a brand by Reset Drinks Limited that is centered around a tokenized reward structure for community members and the exclusive partnership is part of its effort to tokenize real world assets. In this case, vodka. 

First real-world product tokenized on Tidefi

ATH Vodka is looking to disrupt the spirit industry and radically create a new business model that rewards its customers beyond drinking spirit drinks in a way that also benefits the vodka brand. 

Prince Yemoh, CEO of ATH Vodka, said: “Our partnership with TIDEFI has enabled ATH Vodka by way of blockchain technology to sit as a bridge between both industries to unlock and bring real-world value and utility to the masses in the form of tangible digital rewards.”

Daniel Elsawey, CEO and co-founder of Tidefi, commented: “This is the first real-world product tokenized on Tidefi. We are moving tokenization one step further to the masses to allow real-world business and products to benefit from being closer and allowing their community members to interact with them in more than just a transactional relationship.”

ATH Vodka’s bottles are fitted with LED lights

ATH Vodka is marketed as a high-end, ultra-premium brand launched by Reset Drinks Limited, a firm that has 40 years of experience in the hotel, bar, and restaurant sectors. The vodka brand is aimed at being a favorite among celebrities, artists, sports stars, and high-net-worth individuals, and can be found at venues and music festivals. 

This vodka is eight times distilled, using reverse osmosis purified water and 100% natural ingredients, the firm stated, adding it is made out of the best quality French grain. 

The bottle was designed to stand out on the top shelf, sitting taller than anything else on the market and fitted with an LED light. 

10,000 $ATH tokens for the HighLife pass 

The ATH Vodka brand is launching the $ATH token with an initial supply of 1,000,000,000 units distributed through the sale of ATH branded products. Users can acquire ATH before its launch in early Q1 by staking $TDFY. 

Holders of $ATH on the TIDEFI platform are eligible to receive tangible rewards through the support of the ecosystem, the ultimate of which being the implementation of the HighLife pass. 

Those holding over 10,000 $ATH tokens are given the HighLife pass, which gives access to a network of value and utility in the real world with exclusive partners linked to festivals, VIP clubs, luxury hotels, restaurants, and more.

Read this next

Institutional FX

FXSpotStream volumes hit 14-month high in November

FXSpotStream’s trading venue, the aggregator service of LiquidityMatch LLC, reported its operational metrics for November 2023, which moved higher on a monthly basis.

Digital Assets

Circle denies ties with Palestinian groups, TRON founder

Stablecoin issuer Circle has denied allegations that it facilitates funding for terrorist organizations.

Retail FX

CySEC hits operator of Titanedge, TradeEU with €90,000 fine

The Cyprus Securities and Exchange Commission (CySEC) announced that it has imposed a fine of €90,000 on Titanedge Securities Ltd due to shortcomings in their regulatory obligations.

Institutional FX

Cboe FX volumes retreats slightly in November 2023

Cboe’s institutional spot FX platform today announced its trading volume for the month ending November 2023, which took a step back after a strong rebound in October.

Institutional FX

Alpha Group seals Cobase majority acquisition

Foreign exchange service provider Alpha Group International plc (AIM: ALPH) has finalized its acquisition of Financial Transaction Services, operating as Cobase.

Digital Assets

TMNG Tokens Successfully Listed on MEXC Crypto Exchange

TMN Global proudly announces the successful listing of its native TMNG token on the MEXC crypto exchange, effective December 1st, 2023. This strategic partnership marks a significant milestone for TMN Global in the crypto space.

Institutional FX

Marex completes acquisition of TD Cowen’s PB business

London-headquartered commodities broker Marex has completed the acquisition of TD Cowen’s prime brokerage and outsourced trading business, which will be integrated into Marex’s capital market division. This division was established following the acquisition of ED&F Man Capital Markets in 2022.

Digital Assets

Talos introduces decentralized liquidity and onchain settlement with Uniswap and Fireblocks

“At the cornerstone of the DeFi ecosystem, Uniswap has the breadth of assets and depth of liquidity that institutional traders need. And to have this partnership powered by Fireblocks, a digital assets infrastructure provider trusted by some of the most renowned institutions, is very fitting.”

Digital Assets

FINMA-regulated crypto bank SEBA Bank rebrands to AMINA

“As we look forward to 2024, our ambition is to accelerate the growth of our strategic hubs in Switzerland, Hong Kong, and Abu Dhabi, and to continue our global expansion, building on all the successes we have laid down over the past years.”

<