Blockchain.com launches white label platform for crypto brokerage services

Rick Steves

Blockchain.com Pay enables businesses to seamlessly integrate Blockchain.com’s robust infrastructure into their operations through a single widget. This integration offers a streamlined trading experience for end users, eliminating common hassles typically associated with crypto transactions. A significant advantage of this service is its access to Blockchain.com’s over 40 million verified customers, which simplifies the Know Your Customer (KYC) process for partner platforms.

Blockchain.com, a leading platform in the cryptocurrency space, has unveiled Blockchain.com Pay: a crypto on-ramp product designed to assist web3, gaming, and retail companies in establishing their own cryptocurrency brokerage services.

The launch of Blockchain.com Pay marks a significant step in the company’s expansion, leveraging its substantial infrastructure and vast customer base.

Blockchain.com Pay features TRON and Changelly

The service’s inaugural integrations feature prominent platforms such as TRON and Changelly. These initial collaborations benefit from “flexible integration,” offering tailor-made features to suit each platform’s specific needs. This strategic move positions Blockchain.com Pay for swift market penetration and user adoption, enhancing the cryptocurrency user experience.

Blockchain.com Pay enables businesses to seamlessly integrate Blockchain.com’s robust infrastructure into their operations through a single widget. This integration offers a streamlined trading experience for end users, eliminating common hassles typically associated with crypto transactions. A significant advantage of this service is its access to Blockchain.com’s over 40 million verified customers, which simplifies the Know Your Customer (KYC) process for partner platforms.

Blockchain.com Pay competing with MoonPay and Banxa

Aiming to outperform competitors like MoonPay and Banxa, Blockchain.com Pay brings to the table an impressive client stack, supported by its leading industry infrastructure.

This is a crucial differentiator in an increasingly competitive market, as more entities from both Web3 and traditional finance seek to incorporate on-ramp solutions. Blockchain.com Pay offers a comprehensive solution including fraud management, compliance, KYC, and customer support, setting a high bar in the industry.

Peter Smith, CEO of Blockchain.com, said: “Signing TRON and Changelly as initial design partners for Blockchain.com Pay positions our platform for rapid adoption and furthers our mission to streamline the user experience.”

Jake Cormack, CEO of Changelly, commented: “Changelly is excited to join forces with Blockchain.com Pay to enhance the crypto onboarding experience. This collaboration opens doors to a vast pool of existing Blockchain.com users – enhancing our reach but also contributing to the broader mission of making crypto accessible to a global audience.

David Uhryniak, Ecosystem Lead at TRON DAO, added: “TRON is thrilled to integrate Blockchain.com’s solution, Blockchain.com Pay, into the TRON ecosystem. The single widget solution will enable TRON DAO website visitors in supported countries to purchase TRX, the native token of TRON.”

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