Brighty App unveils EU B2B payment platform amidst exploding market

abdelaziz Fathi

Brighty App is set to launch its European B2B platform, Brighty Business, this month. This platform is geared towards improving how businesses handle their financial operations, especially in the digital banking and cryptocurrency domains.

The digital payments segment, a part of the $1.68 trillion B2B payments market, saw transactions worth $5.44 trillion in 2020. This market is on a trajectory to surpass $2.1 trillion by 2030, growing at a compound annual growth rate of 10.7%.

Meanwhile, the EU’s flexible regulations for B2B payment providers and measures like late payment fees to protect small businesses have set the stage for such innovative solutions.

The traditional financial sector, often criticized for its sluggish adoption of new technologies, has left a gap that Brighty Business aims to fill. By offering onboarding, payments, and payouts involving digital assets and fiat currencies, the platform is set to simplify business transactions. Features like cost-effective exchange, including OTC exchanges, and a user-friendly Payment Platform are part of the package.

Brighty Business isn’t new to the market. It has already made its mark, serving thousands of B2C customers and recording significant monthly turnovers in both B2C and B2B sectors within Europe. The platform’s global vision and customer-centric approach allow it to cater to clients worldwide, promising to reduce remittance fees and enable instant spending. What’s more, it offers a unique referral program for B2B customers, boasting the lowest fees and exchange rates.

A standout feature of Brighty Business is its provision of both virtual and physical company-owned debit cards. These cards are particularly beneficial for companies with employees in different regions, simplifying business expenses and allowing centralized control over expenditures.

Brighty Business also extends an API system for integration into clients’ platforms. Nikolay Denisenko, Co-Founder and CTO of Brighty App and a veteran in the sector, sees the platform as a major step towards modernizing and democratizing business transactions, catering to businesses dealing in both crypto and fiat.

“Our new B2B platform is a stride towards modernizing business transactions, making them more seamless and user-centric. It’s a step towards a more efficient and transparent B2B payment landscape. This is also a very inclusive solution. Whether a business deals in crypto, fiat, or both, our platform can seamlessly facilitate all transactions,” added Denisenko, who previously worked on Revolut’s B2B platform launch.

The platform’s pilot phase has already shown promise, with positive feedback from various companies. This successful test run indicates a market-ready product. Brighty App also plans to conduct UX interviews with customers to further refine the platform, inviting participation and feedback for continuous improvement.

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