Broadridge adds behavioral data to distribution advisory offering

Rick Steves

Insights into advisor interest and intent to purchase fund and ETF products enables asset managers to provide targeted content, educate advisors about their products and build stronger, loyal relationships.

Broadridge Financial Solutions has announced it is incorporating AdvisorTarget’s advisor intent data into its analytics and advisory offerings, which identifies advisor demand for fund and ETF products

The move aims to help asset management clients sharpen their distribution strategies and improve advisor segmentation, digital marketing and social media engagement.

AdvisorTarget data allows users to identify products of interest and better match sales efforts with interested buyers by using predictive analytics.

Insights into advisor interest and intent to purchase fund and ETF products

Advisor segmentation, scoring and customer journey mapping optimize data driven distribution strategies for asset managers. The addition of advisor behavioral data will inform strategies based on both existing holdings and content engagement history.

The partnership with AdvisorTarget furthers Broadridge’s strategy to enhance and support asset and wealth managers in their approach to digital engagement. Asset managers will get insights into advisor interest and intent to purchase fund and ETF products.

Tim Kresl, Principal of Distribution Insights, Broadridge, said: “The combination of Broadridge’s distribution advisory expertise with AdvisorTarget data will enable distribution organizations to target the right advisor, with the right message, at the right time. Expanding our distribution advisory offering to include insights about the behaviors and interests of advisors is core to our strategy of providing asset managers with the information they need to stay relevant and drive growth.”

“With digital engagement becoming an increasingly important factor in serving advisors, access to advisor intent data can be the key ingredient in connecting with advisors in the most relevant way possible and expanding relationships and loyalty.”

Earlier this month, Broadridge announced the appointment of Mike Sleightholme as President of its Asset Management Solutions business, to be responsible for driving the firm’s global asset management business growth, the strategic execution of client and market-focused solutions, and service delivery.

Broadridge Asset Management Solutions delivers technology and services to support hedge funds, asset managers, family offices, private debt/CLO managers, private equity funds, prime brokers, and fund administrators.

The modular suite of solutions combines portfolio management, order management, risk management, reference data management, data warehouse reporting, reconciliation functionality, investment accounting, and private equity fund lifecycle management.

Read this next

Executive Moves

YourBourse hires 3 executives to transform development procedures

“Valter, Maria, and Sergey bring decades of experience in the FX industry to our company and I’m very excited how they will enable our ambitious growth plans.”


Baton adds OCC to collateral management network

“For the FCM community, this translates into ensuring money isn’t being left on the table. Our FCM clients are already using the Baton platform to move tens of billions of dollars of collateral every week.”

Retail FX

eToro buys US rival Gatsby to expand zero-fee trading offering

Israeli social trading and multi-asset brokerage company eToro has secured the regulatory nod to acquire no-fee trading app Gatsby as it aims to expand its business in the US.

Executive Moves

Genesis Global snatches CMO Jason Jhonson from metaverse company

The hire of Jhonson follows the announcement that Genesis raised $20 million in fresh funding from US banking giants, Bank of America, BNY Mellon and Citi.

Digital Assets

Celsius subsidiary GK8 integrates with Polygon while looking for new owner

“This integration affords our customers more agility in managing their crypto assets, which is key to creating new revenue streams.”

Digital Assets

BDO Italia audits Tether reserves to release monthly attestation

World’s largest stablecoin issuer, Tether has switched the accounting firm that audits the massive reserves that back its USDT token to BDO Italia, the 5th largest accounting firm in the world.

Retail FX

Libertex bags multi-year sponsorship deal with FC Bayern

Indication Investments Ltd, the operator of FX retail brand Libertex, has secured a lucrative sponsorship deal with German soccer giant FC Bayern.

Institutional FX

PrimeXM reports lower volumes for July as summer lull bites

PrimeXM has reported weaker trading volumes for July 2022, in line with other institutional and retail platforms that saw the activity of their clients dropped compared to a month earlier.

Retail FX

FCA warns of ATFX Global Trading / ATFXcoin

In its latest clampdown against the specific type of ‘clone fraud’, the Financial Conduct Authority (FCA) has warned local investors to watch out for a company called ATFX Global Trading / ATFXcoin.