CFI has announced its partnership with the Kuwait Basketball Association (KBA) as the Official Partner for the 2025 Kuwait Basketball Season. The brokerage firm will gain brand exposure through digital, broadcast, and in-venue channels during the season.
In addition to visibility, CFI plans to run fan activations including contests, MVP awards, and social media content. The initiative builds on the firm’s involvement in the Arabian Gulf Cup and the Ya Hala Shopping Festival, reinforcing its continued investment in community-focused events across Kuwait.
“Building strong connections between the sports and business sectors in Kuwait”
Hisham Mansour, Co-Founder and Managing Director of CFI Financial Group, commented, “We’re proud to partner with the Kuwait Basketball Association in a way that reflects CFI’s broader commitment to performance, visibility, and meaningful community engagement. This collaboration strengthens our presence in Kuwait and connects our brand with the energy and excellence that sports bring to the region.”
Dhari Barjas, President of the Federation, commented, “We are pleased to welcome CFI as an official partner of the Kuwait Basketball Association. This partnership reflects a shared commitment to elevating the visibility of the sport and building strong connections between the sports and business sectors in Kuwait.”
Loay Azar, MENA CEO at CFI, commented, “Kuwait is an important part of our MENA expansion strategy, and this partnership is a step forward in deepening our local engagement. By supporting community-driven initiatives like basketball, we reinforce our commitment to being more than just a financial services provider—we’re here to contribute meaningfully to the markets and communities we serve.”
CFI Financial Group was established in 1998 and operates across multiple regions, offering online trading services with zero-pip spreads, no commissions, and fast execution. The company supports education and culture through partnerships with global organizations including AC Milan, FIBA WASL, MI Cape Town, and the Department of Culture and Tourism – Abu Dhabi. Seven-Time Formula One World Champion Sir Lewis Hamilton serves as the brand’s global ambassador.
The partnership was formalized during a ceremony in Kuwait attended by CFI Kuwait management and KBA officials including President Dhari Barjas, Secretary General Thamer Al-Shanfa, and Assistant Secretary Owaid Al-Anzi.
CFI Sponsored NBA Abu Dhabi Games 2024
Last year, CFI sponsored the NBA Abu Dhabi Games 2024 presented by ADQ, featuring the Boston Celtics and Denver Nuggets playing two preseason games on Friday, Oct. 4 and Sunday Oct 6 at Etihad Arena on Yas Island. The FX and CFD broker has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) in order to secure the role of Official Online Trading Partner of the NBA Abu Dhabi Games 2024.
The brokerage firm, which recently added TipRanks on MetaTrader, an AI trading tool, and TraderEvolution to its suite of trading platforms, secured a Category One license from the UAE’s SCA as well as a Category 1 FSP license from South Africa’s FSCA.
The broker’s international expansion strategy saw the group recently launching in four new markets, including Egypt, Kuwait, Oman, and Palestine.
CFI Financial Group boasts several regulated entities and regional offices, including in key locations such as London, Dubai, Larnaca, Beirut, Amman, and Cairo.
