Chasing Returns partners with GAIN Capital to improve traders outcomes

Darren Sinden

From the trader’s standpoint tools that can help them to compete and succeed in competitive markets such as margin FX and CFD trading are likely to be welcomed.

Dublin based fintech Chasing Returns has announced another landmark client in the shape of GAIN capital with whom it is to partner.  GAIN Capital owns a number of high profile brands in the margin trading space and was itself recently acquired by StoneX Group.

Chasing Returns tries to achieve better outcomes for its client’s customers through the use of software and the gamification of risk management. A process that tries to instil a rules and money management centric approach to trading into the mindsets of traders.

CEO Ann Hunt is herself a former JP Morgan risk manager and worked for the US investment bank in New York, for 11 years within the exotic derivatives division.

Chasing Returns will work with GAIN Capital clients to show them where their strengths and weaknesses lie, how psychology can directly affect trading habits and outcomes, and why setting goals and measuring trading outcomes against those benchmarks can greatly improve trader performance.

Chasing Returns uses software to highlight and explain concepts in the behavioural sciences that can have a direct impact on trading P&Ls. By, for example, highlighting a trader’s good and bad habits and the times within the trading week when they perform well and those where they don’t.

The firm’s performance analytics software, which has plugins for popular trading platforms, can look at a traders transaction history and quickly highlight profitable areas and behaviours that the trader should concentrate on, and bad habits and preferences, that they should avoid or discontinue completely.

Chasing Returns came to prominence when it partnered with OANDA a couple of years ago and it expanded that partnership in March 2020, as OANDA client’s got access to all of Chasing Returns products.

The attraction of services such as those provided by Chasing Returns is two-fold, firstly they can act as a retention tool helping to extend the clients life span and making the user experience stickier thereby reducing churn.

Secondly, by deploying these type of educational and training services brokers can show regulators that they are trying to achieve more positive customer outcomes and of course, from the broker’s point of view the longer that an account lasts for, and stays with them, then greater the revenue earning opportunities are from that account.

From the trader’s standpoint tools that can help them to compete and succeed in competitive markets such as margin FX and CFD trading are likely to be welcomed.

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