cTrader sweetens offering with seamless integration of PANDA CRM

abdelaziz Fathi

Spotware Systems, a technology provider for the electronic trading industry, has integrated its cTrader platform with Panda’s flagship CRM platform and Client Area.

To survive in today’s rapidly changing world, businesses need to become more agile, meet the customers’ needs and automate their onboarding process. To help its customers, Spotware Systems is adding another premium CRM solution to the range of CRM integrations already available to cTrader brokers.

Customer centricity is key to any brokerage business and Panda CRM does just that with its powerful support system. The software helps users track and resolve issues quickly by means of the integrated ticket system and customer reminders.

With regular data updated in the CRM, Spotware says its broker clients can stay in the loop, clearly understanding whom they are selling to, and how clients react to their brand. Panda CRM is carefully tracking these behavior patterns to help brokers provide personalized customer support, boosting their brand loyalty and overall business success.

Panda CRM follows a logical flow making it easy to understand and grasp the various modules. The best part is that project managers, sales, marketing, leads and support teams can collaborate seamlessly and track almost every detail of their respective activities all in one place.

“We are delighted with this integration as it brings together two established names that are known for being leaders in their domains”. says Panagiotis Charalambous, the Head of Community of Spotware Systems. “Our cTrader platform is well-respected among the most demanding of traders and Panda’s CRM is evolving at a pace that is impossible to ignore. Bringing these leading pieces of brokerage infrastructure together makes us both stronger, and improves the case for either in my opinion. Panda has demonstrated a “get-it-done” ethos that we at cTrader respect and are very familiar with. Both companies are known for prioritising customisation, so we look forward to continuing to work closely in the future.”

According to Or Gold, Head of Commercial Operations in Panda Trading Systems, the new integration is a match made in heaven.

He added: “It has been a long time in the making and we’re very excited to finally announce this. Spotware and Panda are two names that everyone in our industry is well aware of. We both enjoy solid reputations in different areas that happen to be a perfect match for each other. I believe this integration will make both of our offerings more appealing than they already are to new and existing brokers. This is because what we’re really talking about here is the most advanced CRM and the most powerful third-party trading platform finally being able to talk to one another. And this is just the beginning, we’ll be working to bring new features to this integration, allowing both brokers and clients to get the very best out of both of these leading trading technologies.”

These new features securely fall in line with Spotware’s goal of keeping cTrader as one of most trader friendly platforms on the market. The company says that adding such preferences allows their brokers to decide exactly how they want the platform to work for them.

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