Devexperts announces Devexa + DXtrade bundle for FX/CFD/Crypto brokers

Rick Steves

“Other live chat solutions simply aren’t able to provide a native experience on a web platform—they’re plagued by UI issues. Meanwhile, DXtrade brokers and traders enjoy a superior experience even when sharing a screen. That’s why our combo has no true market peers”.

Devexperts has announced the bundling of its two products for brokers: DXtrade, a trading platform for FX/CFD/crypto brokers, and Devexa, an AI-powered chatbot for support and sales desks.

The Devexa + DXtrade package provides a chat widget inside a web trading terminal where traders can receive instant support and personalized marketing offers from their broker without having to open another browser tab.

What’s in it for FX/CFD brokers?

Devexa is a semi-automated omnichannel conversational chatbot for brokers and platform financial firms can utilize for customer care, sales, marketing, operations, and business continuity purposes.

With this AI chatbot brokers have an opportunity to collect and analyze conversational data with their clients and use it to their advantage. For example, if a trader frequently asks the bot to “send me Bitcoin related news”, or “Bitcoin price”, the broker can send marketing messages based on this trader’s interest.

Devexa is not like any other general-purpose conversational system. It understands natural language and is trained for the capital markets industry, which means it comes with several broker-specific scenarios and brokers can also add new scenarios themselves. For example: “trade EUR/USD,” “close/open positions,” “what’s with my withdrawal?” and “show my performance.”

Both products come from the same vendor, leveraging each other’s APIs for seamless bundling.

AI-powered customer care, video calls, push message delivery, client feedback

DXtrade brokers will now be able to perform the following activities:

  • Customer care. This lowers customer care costs as an AI concierge now handles repetitive inquiries with broker-specific, preloaded FAQ.
  • Video calls and co-browsing. This improves customer retention as users don’t have to leave the trading environment, improving incident resolution and quality service.
  • Push message delivery. This applies to all marketing, sales, and compliance-related messages to traders in action. On top of being an additional marketing channel with personalized deals, the chatbot also carries out the KYC process. The latter is essential when a user is logged into a demo account, and a broker needs to prompt them to sign up and create a live account.
  • Feedback on clients’ experience. This enables broker’s clients to provide feedback and requests for improvement instantaneously inside the platform.

Jon Light, VP of OTC Platform at Devexperts, said: “The bundling of these products extends DXtrade’s functionality. Now, traders can leverage this extra Devexa widget to request additional support and information. They can also use it to issue quick commands such as closing all or specific positions, pulling up a price chart, or viewing recent market news. Since Devexperts developed both DXtrade and Devexa, we ensured the chatbot is an integral part of the trading platform. This allows us to adjust both solutions for sublime performance. Other live chat solutions simply aren’t able to provide a native experience on a web platform—they’re plagued by UI issues. Meanwhile, DXtrade brokers and traders enjoy a superior experience even when sharing a screen. That’s why our combo has no true market peers”.

Founded in 2002, Devexperts has become one of the leading trading platform developers in the world, offering DXtrade XT for listed securities and derivatives, DXtrade CFD for OTC asset classes, and DXtrade Crypto for cryptocurrencies. The range of software also includes DXmatch for exchange solutions, dxFeed for market data, and DXcharts, a financial charting library.

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