Equiti enhances Prime of Prime offering with FlexTrade’s FX platform

Rick Steves

Sell-side FX broker dealers such as Equiti can leverage MaxxTrader to stay ahead of the game with this single source FX trading solution.

Equiti has selected FlexTrade Systems’ MaxxTrader Foreign Exchange Platform Solution for its Prime of Prime Services offering.

MaxxTrader will enhance Equiti’s ability to provide their prime of prime customers with seamless global FX liquidity aggregation, trade execution management, and institutional trading capabilities.

Iskandar Najjar, Chief Executive Officer at Equiti Group, said: “Equiti has spent a considerable amount of time and effort in building out global liquidity pools and extending our relationship with major global investment banks. We were looking for an institutional technology partner to take our liquidity delivery to the next level and FlexTrade’s MaxxTrader Foreign Exchange Solution was the natural partner needed to cover multiple anticipated use cases, be it credit or margin via GUI or API.”

The solution delivered by FlexTrade covers an end-to-end workflow that includes Aggregation, Price creation, Distribution, Order Management, Margin Engine, Risk Management and Auto-hedging strategies.

Its out-of-the box Algo suite – such as TWAP, VWAP and Basket trading – can be used internally and offered directly to clients. The solution is hosted out of NY4, LD4, TY3, and SG1 data centers to ensure low latency access to market markers for order matching and execution.

Manish Kedia, Managing Director at FlexTrade, commented: “We are delighted that Equiti has chosen MaxxTrader as the technology partner for their global Prime-of-Prime offering. We believe with our ‘best-in-class’ aggregation, pricing engine and distribution technology combined with Equiti’s deep market understanding and strong relationships, clients will get access to a unique liquidity and comprehensive prime services solution.”

Sell-side FX broker dealers such as Equiti can leverage MaxxTrader to stay ahead of the game with this single source FX trading solution offering off-the shelf or white labelled Desktop, Web and Mobile apps, along with distribution on the FIX API and integration with all the major distribution channels

FlexTrade’s multi-asset execution management and order management systems are designed for equities, fixed income, foreign exchange, futures, and options.

Equiti Group has been making moves to decidedly expand its FX and CFD brands and prime brokerage services across the globe. Offering access to individual, corporate and institutional brokerage services across various affiliates and subsidiaries, Equiti Group is established and regulated in six jurisdictions: United Kingdom, Jordan, UAE, Kenya, Seychelles, and Armenia.

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