ESG: Etcho launches app that aligns money to morals

Rick Steves

The London based mobile app allows users to personalize and filter the options based on moral drivers, making it easier to find and discover stock investments that have a positive impact.

Etcho has announced it is launching its sustainable investing platform later this month, available for download on Apple iOS on 21 June 2022 and Android at the end of the month.

The Etcho app targets “conscious investors” that want to learn the impact that their stock investments have on the things they care about, including relative comparisons of their investments with everyday activities, for example the carbon footprint of an investment in relation to miles driven in an average UK petrol car.

The London based mobile app allows users to personalize and filter the options based on moral drivers, making it easier to find and discover stock investments that have a positive impact on what matters to each user: climate-friendly stocks, health breakthroughs, or just a stock that doesn’t negatively impact gender equality.

Etcho uses the UN’s Sustainable Development Goals (SDGs) as a guide to help people discover companies and assess how well their current stock investments align with each of the goals.

Too difficult to find relatable sustainability information

Liall Medina and Charlie French, co-founders at Etcho, commented: “There’s a whole generation of investors who want to align their money to their morals, and it’s currently too difficult to find relatable sustainability information on current or potential investments.

“For too long, the finance industry has used impact and ESG data as a tick-box exercise and what the world needs now is trusted, reliable and relatable impact data on investments. We’re putting holistic impact data at the heart of Etcho, so it can become the motivating, and ultimately planet-saving, tool it has the potential to be. The first iteration of our app is just the start.”

Etcho plans to incorporate ETFs into the app shortly after launch and add the functionality so that users can link up their current investment accounts from other providers.

In January 2022, the sustainable development goal-linked investment app closed its pre-seed funding round, raising £279,000 from angel investors and on Crowdcube.

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