CFI Financial appoints Chirine Daoud as Marketing Director for MENA
CFI Financial Group, a multi-regulated FX and CFDs brokerage firm, has onboarded industry veteran Chirine Daoud from the Dubai-based entity of Australian broker Pepperstone, FinanceFeeds has learned.
She steps into the role of Marketing Director MENA with immediate effect as CFI doubles down on promoting its franchise in the Middle East.
Chirine is a seasoned marketing specialist that has spent the bulk of her career, which dates back to 2006, promoting retail FX offerings in the region. Based out of Dubai, she spent different stints in marketing roles with HYCM, Advanced Currency Markets (ACM) and Alpari UK.
Pepperstone had lured Chirine to join its operations and assume the role of Regional Marketing Manager back in 2018. During her time with the group she helped establish and monitor its overall marketing strategies, having also been tasked with coordinating exhibitions, training seminars, and webinars, among other important functions.
Pepperstone secured a license from the Dubai Financial Services Authority (DFSA) in 2020, a few months after it incorporated its new subsidiary in the Dubai International Financial Center (DIFC). While there, Chirine played a crucial role in organizing the effort on behalf of the Melbourne-based firm.
Prior to her previous position with Pepperstone, Chirine held an analogous position with One Financial Markets.
According to Ms. Daoud in a statement to FinanceFeeds on her new role: “I am excited to become part of the CFI Financial Group. With my long history working in the online trading industry, I am well placed to add value to an already successful operation with a global provider that is committed to deliver a unique, investor centric trading experience in what is a very competitive industry.”
Saad Samadi – Global Head of Marketing for the CFI Financial Group – also touched on the appointment, expressing delight at the new hire. As he put it: “In our journey as an International trading provider, CFI is entirely focused on its main vision which is “to be the brand for all things investing and trading. This means that in addition to venturing into unique marketing initiatives such as our Global Campaign with Pep Guardiola, as well as our wide and unique product offering to name a few, we remain centered around having the best capabilities, and that includes hiring the best talent, to bring this vision to life.”
CFI Financial has recently expanded its contracts-for-difference (CFDs) offering, this time with the addition of 250+ cryptocurrency products on MetaTrader 5.
The range of cryptos offered by CFI not only includes the traditional products found across the industry but also presents its global clients with the opportunity to trade cryptocurrency CFDs paired against Gold and Dow Jones, to name a few.
The introduction of new instruments adds to the broker’s rapidly expanding suite of cryptos, following strong demand from clients over the past few months.