FCA announces plan to boost investor confidence

Rick Steves

There are nearly 8.6 million consumers holding more than £10,000 of investible assets in cash.

The Financial Conduct Authority has outlined a new strategy aimed at giving consumers the confidence to invest.

The consumer investments market in the United Kingdom accounts for £1.6 trillion through the services of over 6,000 wealth managers, advisors, and investment platforms.

The financial watchdog’s assessment is that while most of this market meets consumers’ needs, there are some areas where harm is occurring and the goal is to reduce the number of people being scammed or persuaded to invest in products too risky for their needs.

The FCA has thus established key metrics that the agency aims to achieve by 2025. These are:

– Reduce by 20% the number of consumers who could benefit from investment earnings but are missing out. There are nearly 8.6m consumers holding more than £10,000 of investible assets in cash.
– Halve the number of consumers who are investing in higher risk products that are not aligned to their needs. 6% of consumers increased their holdings of higher risk investments during the pandemic, with 45% of self-directed investors saying they did not realise the risks.
– Reduce the money consumers lose to investment scams perpetrated or facilitated by regulated firms. Consumers lost nearly £570m to investment fraud in 2020/21 – this has tripled since 2018.
– Stabilise the £833m compensation bill for the Financial Services Compensation Scheme, and target a year-on-year reduction in the Life Distribution and Investment Intermediation (LDII) funding classes from 2025 to 2030.

To achieve these goals, the agency has outlined a package of measures including:

– exploring regulatory changes to make it easier for firms to provide more help to consumers who want to invest in relatively straightforward products
– launching a new £11m investment harm campaign, to help consumers make better-informed investment decisions and to reduce the number of people investing in inappropriate high-risk investments
– being more assertive and agile in how the FCA detects, disrupts and takes action against scammers, thereby reducing investment scams
– strengthening the Appointed Representatives (AR) regime, with a consultation to be launched later this year, which aims to raise the quality of financial advice
– strengthening the financial promotions regime in 3 areas; the classification of high-risk investments, further segmenting the high-risk market, and strengthening the requirements on firms when they approve financial promotions
– reviewing the compensation framework to ensure that it remains proportionate and appropriate, particularly where firms fail leaving behind compensation liabilities for the FSCS to address. This will reduce the cost and impact of poor advice

Sarah Pritchard, Executive Director of Markets at the FCA, said: “Investors have never had more freedom – technology has democratised the market, new products have become available, and people have better access to their life savings than before. But that freedom comes with risk.

“We want to give consumers greater confidence to invest and to help them do so safely, understanding the level of risk. The package of measures we have announced today are intended to support that – we want people to have greater confidence to invest. We also want to be able to adapt more rapidly to the changing market and be assertive where we see poor conduct and consumer harm.”

Other measures already taking by the regulator included banning the mass-marketing of speculative mini-bonds.

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