Franck Muller taps Binance to release NFT series

Rick Steves

The Mystery Boxes will only be available on Binance NFT Marketplace.

Swiss luxury watchmaker Franck Muller is about to release a series of digital wearables and physical watches on the Binance NFT marketplace, according to an announcement.

The ‘Mystery by Franck Muller’ generative NFT series will be out on July 27, 2022, as part of his journey in Web3, following the release of their Bitcoin watch in 2019.

The exclusive NFT Mystery Box collection features rewards, from physical Franck Muller timepieces, Apple Watch faces, metaverse wearable NFT watches, and special private events.

Binance NFT added that holders who obtain 10 or more Mystery Boxes will be able to redeem a whitelist spot in its future NFT avatar collection, which will grant NFT avatar holders with a Lux-Club membership access.

Auction beginning July 27, 2022

Binance NFT will also host a unique auction beginning July 27, 2022, whose winner will receive an exclusive NFT artwork and a one-off physical Franck Muller watch. The ‘Mystery by Franck Muller’ sale and auction will start on July 27, 2022.

Both the Mystery Boxes and the auction will only be available on Binance NFT Marketplace.

Binance NFT is the cryptocurrency giant’s NFT marketplace which provides an open market for artists, creators, crypto enthusiasts, NFT collectors, and creative fans.

Franck Muller is a Swiss luxury watch manufacturer that has already made moves in the digital space before. On June 27, 2019, the watchmaker released the “World’s First Functional Bitcoin Watch” as part of the Encrypto line of watches.

The firm’s watches are worn by various celebrities, among them Arnold Schwarzenegger, Elton John, Cristiano Ronaldo,David Beckham, Kim Kardashian, Kanye West, Conor McGregor, Floyd Mayweather, Paris Hilton, Eva Longoria, Chris Brown, and José Mourinho.

Binance NFT scored Ronaldo

Cristiano Ronaldo, who has worn Franck Muller’s watches, has recently been signed a multi-year partnership with Binance NFT that will include the creation of a series of NFT collections for sale on the company’s platform. The first collection is set to be released later this year, the firm announced.

“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of. I know the fans are going to enjoy the collection as much as I do”, Ronaldo stated.

In the past, Snoop Dogg is believed to have earned $45 million from his NFT deals and it seems likely for Ronaldo to have a similar profit.

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