Gate.io hires ex-Google Tom Yang for brand building

Rick Steves

Gate.io has appointed Tom Yang as Executive Vice President (EVP) to gradually carry out its global brand building and market development.

The cryptocurrency exchange has kicked off its local brand sponsorship and strategic cooperation activities in southern Europe, Latin America, and East Asia, including brand partnership negotiations with top-tier sports teams, athletes, etc.

The firm is going countercyclical and sees the current market conditions as an ideal time for them to deploy global marketing strategies and employ outstanding talents.

Gate.io has more than 10 million users across the globe and provides a comprehensive ecosystem of products and services, including access to trading on spot markets as well as NFTs through the company’s dedicated Gate NFT platform.

The wider Gate.io ecosystem includes its dedicated GateChain ecosystem and access to DeFi products through Hipo DeFi, custodial services through Wallet.io, and investments through Gate Labs and Gate Ventures.

A belief that crypto is the future of finance

Tom Yang joins Gate.io after having driven global brand operation and management for many years in companies like Google and WeWork.

Tom Yang, Executive Vice President at Gate.io, commented: “Gate.io is one of the most trusted cryptocurrency exchanges in the world. It is an honor to join a company with such great potential. Moving forward, my focus will be enhancing Gate.io’s market share in key and emerging markets around the world, increasing its brand presence and strengthening the exchange’s relationships with users and partners around the world, and exploring new business growth possibilities.”

Lin Han, the Founder and CEO of Gate.io, said: “We have introduced a new brand identity during Gate.io’s 9th-anniversary celebrations. Gate.io is a trading platform that insists on long-term vision and operations. We believe that cryptocurrencies are the future of finance. Although the market is currently very volatile, we will continue to innovate and adhere to our globalization strategy. We are delighted to welcome Tom Yang, who has extensive global operation experience, to our management team. We believe that his addition will give Gate.io a stable and long-term development path.”

Gate.io launched solution for market makers and brokers

In May, Gate.io launched an institutional services arm that provides the tools needed to help institutions increase their crypto exposure.

“Gate Institutional” will cater to Market Makers (MM) and Brokers in a mixed time for the crypto industry: adoption has never been as high, but the current market crash has raised alarm among retail and institutional players.

“More and more institutions are curious about cryptocurrencies and are looking to diversify their portfolios. To ease their access to crypto services, Gate.io launched Gate Institutional. Being a comprehensive crypto ecosystem, Gate Institutional will benefit a wider range of brokers and market makers”, said the director of Business Development at Gate.io.

Gate.io, which has recently launched a massive promotional campaign with $10 million in liquidity to support brokers on the platform, has developed programs for brokers and market makers as it looks to increase liquidity while continuing its expansion.

Gate io’s Market Maker program supports some of the leading cryptocurrencies in the world with flexible trade strategies, a frequency of 900r/s for order placement, 5000r/s for order cancellations, and support for over 300 connections through WebSocket.

The Broker Program supports three types of brokers – Portal, API, and Exchange. Each type of broker will earn rewards and bonuses based on their platform use.

The institutional arm will also issue an exclusive NFT pass, which users can hold to access Gate.io’s metaverse. In addition, the NFT has been upgraded with 3D capabilities and will allow users to obtain whitelist qualifications or direct airdrops.

Headquartered in the Marshall Islands, Gate.io stresses the importance of market makers, a key piece of the crypto chess as they provide liquidity to both decentralized and centralized exchanges. The digital asset exchange has more than 1,300 coins and tokens listed on its platform with over 10 million registered users.

As to the Market Maker Incentive Program, Gate.io aims to promote its premium services by offering rewards to top liquidity providers: from a $200,000 monthly prize pool to a free 30 day VIP+1 experience, interest free loans worth up to $4 million, exclusive COLO services with millisecond updates, and more.

In order to participate in this campaign, all accounts on Gate.io or new accounts from other platforms must have exceeded trading volumes of 3000 BTC in the preceding 30 days through either spot or contract trading, said the firm, adding that users with a VIP membership between Level 8 and Level 15 are invited to participate in the campaign.

Read this next

Retail FX

Interactive Brokers adds 680k accounts, daily trades hit two-year high

Interactive Brokers LLC (NASDAQ: IBKR) recorded 2.44 million daily average revenue trades (DARTs) in February 2024, marking a notable increase from the 2.2 million transactions observed in the previous month. This figure represents the highest DARTs reported in two years, indicating an 11 percent monthly surge and a 15 percent year-on-year rise.

Retail FX

Financial Commission adds Ultima Markets to membership roster

Multi-asset brokerage firm Ultima Markets, operating under the trading name Ultima Markets Ltd, has been granted membership of the Financial Commission, marking the most recent inclusion into the ranks of the self-regulatory organization.

Digital Assets

Bitcoin hits fresh record high amid massive short squeeze

Bitcoin has surged to record highs against both the euro and the pound, hitting €60,447 and £51,736 respectively on Coinbase. The primary cryptocurrency has seen an almost 7% increase in the past 24 hours.

Digital Assets

US court rules crypto trades as securities in Coinbase case

A US court ruled that trading crypto assets on platforms like Coinbase constitutes securities transactions.

Market News

Weekly Data: Oil and Gold: Brief Review before the NFP

This preview of weekly data looks at USOIL and XAUUSD where economic data coming up later this week are the main market drivers for the near short-term outlook.

Institutional FX

FXSpotStream reports lower volumes for February 2024

FXSpotStream’s trading venue, the aggregator service of LiquidityMatch LLC, reported its operational metrics for February 2024, which moved lower on a monthly basis.

Fundamental Analysis

Global FX Market Summary: EUR, USD, Gold March 4th,2024

US Dollar Weakness: The US Dollar (USD) is currently struggling to gain strength due to a combination of factors.

Technical Analysis

Bitcoin Technical Analysis Report 4 March, 2024

Bitcoin cryptocurrency can be expected to rise further toward the next resistance level 69000.00 (former multiyear high from January)

Opinion

Finding Opportunity in Challenge: Why New Regulations Offer a Chance For Business to Get on Top of Data Management

The combination of CESOP, PSD3 and the PSR, has put businesses under new pressures. In this engaging article, André Casterman, Senior Advisor at Intix provides invaluable guidance on how companies can stay ahead of the curve.

<