Gate.io hires ex-Google Tom Yang for brand building

Rick Steves

Gate.io has appointed Tom Yang as Executive Vice President (EVP) to gradually carry out its global brand building and market development.

The cryptocurrency exchange has kicked off its local brand sponsorship and strategic cooperation activities in southern Europe, Latin America, and East Asia, including brand partnership negotiations with top-tier sports teams, athletes, etc.

The firm is going countercyclical and sees the current market conditions as an ideal time for them to deploy global marketing strategies and employ outstanding talents.

Gate.io has more than 10 million users across the globe and provides a comprehensive ecosystem of products and services, including access to trading on spot markets as well as NFTs through the company’s dedicated Gate NFT platform.

The wider Gate.io ecosystem includes its dedicated GateChain ecosystem and access to DeFi products through Hipo DeFi, custodial services through Wallet.io, and investments through Gate Labs and Gate Ventures.

A belief that crypto is the future of finance

Tom Yang joins Gate.io after having driven global brand operation and management for many years in companies like Google and WeWork.

Tom Yang, Executive Vice President at Gate.io, commented: “Gate.io is one of the most trusted cryptocurrency exchanges in the world. It is an honor to join a company with such great potential. Moving forward, my focus will be enhancing Gate.io’s market share in key and emerging markets around the world, increasing its brand presence and strengthening the exchange’s relationships with users and partners around the world, and exploring new business growth possibilities.”

Lin Han, the Founder and CEO of Gate.io, said: “We have introduced a new brand identity during Gate.io’s 9th-anniversary celebrations. Gate.io is a trading platform that insists on long-term vision and operations. We believe that cryptocurrencies are the future of finance. Although the market is currently very volatile, we will continue to innovate and adhere to our globalization strategy. We are delighted to welcome Tom Yang, who has extensive global operation experience, to our management team. We believe that his addition will give Gate.io a stable and long-term development path.”

Gate.io launched solution for market makers and brokers

In May, Gate.io launched an institutional services arm that provides the tools needed to help institutions increase their crypto exposure.

“Gate Institutional” will cater to Market Makers (MM) and Brokers in a mixed time for the crypto industry: adoption has never been as high, but the current market crash has raised alarm among retail and institutional players.

“More and more institutions are curious about cryptocurrencies and are looking to diversify their portfolios. To ease their access to crypto services, Gate.io launched Gate Institutional. Being a comprehensive crypto ecosystem, Gate Institutional will benefit a wider range of brokers and market makers”, said the director of Business Development at Gate.io.

Gate.io, which has recently launched a massive promotional campaign with $10 million in liquidity to support brokers on the platform, has developed programs for brokers and market makers as it looks to increase liquidity while continuing its expansion.

Gate io’s Market Maker program supports some of the leading cryptocurrencies in the world with flexible trade strategies, a frequency of 900r/s for order placement, 5000r/s for order cancellations, and support for over 300 connections through WebSocket.

The Broker Program supports three types of brokers – Portal, API, and Exchange. Each type of broker will earn rewards and bonuses based on their platform use.

The institutional arm will also issue an exclusive NFT pass, which users can hold to access Gate.io’s metaverse. In addition, the NFT has been upgraded with 3D capabilities and will allow users to obtain whitelist qualifications or direct airdrops.

Headquartered in the Marshall Islands, Gate.io stresses the importance of market makers, a key piece of the crypto chess as they provide liquidity to both decentralized and centralized exchanges. The digital asset exchange has more than 1,300 coins and tokens listed on its platform with over 10 million registered users.

As to the Market Maker Incentive Program, Gate.io aims to promote its premium services by offering rewards to top liquidity providers: from a $200,000 monthly prize pool to a free 30 day VIP+1 experience, interest free loans worth up to $4 million, exclusive COLO services with millisecond updates, and more.

In order to participate in this campaign, all accounts on Gate.io or new accounts from other platforms must have exceeded trading volumes of 3000 BTC in the preceding 30 days through either spot or contract trading, said the firm, adding that users with a VIP membership between Level 8 and Level 15 are invited to participate in the campaign.

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