Gold-i promotes Joy Li as Head of APAC at Gold-i

Rick Steves

The Gold-i Bridge, Matrix and MAM are Gold-i’s signature products in Asia Pacific, but Joy Li will also cater to the increasing demand for the firm’s crypto solution, particularly in Hong Kong, Singapore, Japan and Korea.

Gold-i has announced the promotion of Joy Li to Head of APAC, where she will have overall responsibility for managing the team in the fintech’s Shanghai office.

Reporting to Gold-i’s UK-based CCO, Mark Alvarez-Buylla, Joy Li will be responsible for all activity in the region including business development, sales, operations, and support.

Joy Li has a proven track in growing Gold-i’s client base, particularly in Hong Kong, Singapore, Japan and Korea. The executive joined Gold-i in Shanghai in 2018. In December 2019, she was promoted to Head of Business Development for the Asia Pacific region.

New focus on Crypto Switch 2.0 particularly in Hong Kong, Singapore, Japan and Korea

Tom Higgins, Chief Executive Officer at Gold-i, commented: “Joy is a real asset to the team and has an in-depth understanding of our company culture and the differing requirements of clients across the region. The Gold-i Bridge, Matrix and MAM are our signature products in Asia Pacific and Joy has played a major role in raising awareness of the benefits of these products to brokers of all sizes across the region. As demand for trading digital assets continues to rise, Joy will increasingly focus on our Crypto Switch™ 2.0 product, particularly in Hong Kong, Singapore, Japan and Korea where crypto trading is more widely accepted.

“She will also be spearheading a campaign to grow our client base of crypto fund managers in the region, managing their entire technology infrastructure including access to crypto market makers and clearing. I have every confidence that Joy is ideally placed to help us to maximise the significant opportunities for growth in the APAC region.”

Joy Li, Head of APAC, added: “I am excited to be extending my role to managing the team’s goals and performance and also, with restrictions being lifted, to have the opportunity to travel across the region in order to attend more in-person events and networking with potential clients. I also hope to spend some time in Australia, with a focus on growing our client base there amongst mature brokers as well as start-ups.”

Gold-i is a renowned fintech within the FX and CFD industry that specializes in multi-asset liquidity management, advanced risk management tools, and business intelligence software.

With the rise of blockchain, Gold-i developed an institutional solution for consuming and distributing Crypto liquidity. Going by the name of Crypto Switch 2.0, it is fully integrated with central settlement and clearing partners, providing fiat and digital asset settlement, regulatory compliance and institutional custody.

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