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InvestCloud launches front-to-back single solution for advisors and wealth managers

Rick Steves

“There is a massive opportunity to provide huge gains in efficiency to wealth management clients due to the failures of existing players in this market.”

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InvestCloud has announced the launch of InvestCloud White FMB+, a product offering that includes integrated front, middle and back-office solutions as well as multi-channel wealth management services to provide comprehensive tools to advisors and other wealth managers.

InvestCloud White FMB+ features the company’s apps for client communication, planning, trading, accounting, and plus business process outsourcing (BPO) – which center is located in Carlsbad, California.

Cloud-native, no-code approach

The front-to-back solution aims to support greater operational efficiency and simplify the complexity for wealth management clients. According to the firm’s CMO Mark Trousdale, many competitors lack a single platform and tend to have a high failure rate because of their inefficiency.

Mark Trousdale, Chief Marketing Officer of InvestCloud, said: “There is a massive opportunity to provide huge gains in efficiency to wealth management clients due to the failures of existing players in this market. Many have made claims of offering an integrated platform, but in reality, they lack having a single platform. Their solutions are dispersed across numerous platforms, and each client implementation is a different version, meaning many branches of different code – which is the height of inefficiency. This is why implementations of these platforms often last 3-4 years, with a high failure rate.”

Yaela Shamberg, Co-Founder & Chief Product Officer, Digital Wealth, of InvestCloud, said: “We are excited to bring this important offering to market. Most players are still dealing with legacy hard-coding issues that plague this industry. What that means for clients is a cobbled-together version of their code, making it impossible to maintain. We are proud that White FMB+ totally disrupts these norms and showcases what the power of true digital can offer. Our single end-to-end platform handles the technology and servicing needs, with a cloud-native, no-code approach, enabling personalization and efficiency at scale.”

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