LiteForex officially changes brand name to LiteFinance

abdelaziz Fathi

Retail forex broker LiteForex‎ today announced in a corporate statement its official rebranding to ‎LiteFinance.‎

LiteFinance

The CySEC-regulated firm said the move is the first step in a broader rebranding of their group of companies. At the first stage, they have changed the company’s logo, trademark, and organizational structure. From now on, the official site is located at www.litefinance.com/, and the client space cane be accessed through my.litefinance.com.

The new corporate identity reflects the company’s greater focus on a multi-asset offering rather than being a forex-only broker and ‎also completes its ongoing transformation to having a diverse and quite random set of ‎assets.‎

‎Founded in 2005, LiteForex is domiciled in Cyprus where its Liteforex (Europe) Ltd brand is regulated by CySEC. It also maintains an offshore branch in Marshall Islands which is subject to a more flexible, looser regulatory regime.

“Restructuring our company, we aim to get licenses in new jurisdictions and thus develop our services further. Also, we would like to mention that the restructuring process will in no way affect our existing or new clients as the broker’s founders and team remain the same. We will continue to provide you high-class services under a new brand name,” the company said in a statement.

Earlier this month, the company informed clients that from November 8, their accounts will be serviced by LiteFinance Global, a limited liability company registered in Saint Vincent and the Grenadines.

At the time, LiteForex didn’t explain the rationale behind the move, but said it was part of its development strategy aimed at getting licenses in new jurisdictions. However, it confirmed that the restructuring process will in no way affect existing or new clients as the broker’s founders and management team remain the same.

“All the obligations and commitments of LiteForex Investments Limited pass to the LiteFinance Global LLC from 8 November 2021,” it added.

Read this next

Chainwire

Kadena Announces Annelise Osborne as Chief Business Officer

Kadena, the only scalable Layer-1 Proof-of-Work blockchain, expands its leadership team by onboarding Annelise Osborne as Kadena’s new Chief Business Officer (CBO).

Fintech

TNS brings full-stack market data management to EMEA

“We are also delighted to have Ben Myers join our London-based TNS Financial Markets team as Head of Strategic Sales for EMEA, to bolster our presence in the region.”

Chainwire

Velocity Labs and Ramp Network facilitate fiat to crypto onramp on Polkadot via Asset Hub support

Velocity Labs is proud to announce a fiat to crypto onramp using Ramp Network through the integration of Asset Hub. Through it, Ramp will be able to service any parachain in the Polkadot ecosystem.

Executive Moves

INFINOX hires Mayne Ayliffe as Global Head of HR

“I look forward to working with our teams around the world to develop a strategic HR agenda that supports high performance and is centred on human motivation.”

Fintech

Sterling to provide risk and margin support for fixed income

“Firms must have the tools to effectively manage their risk across all asset classes. As yields rise, we see more exposure from clients in the fixed income space. We understand their need to measure and mitigate risk in a highly regulated environment.”

Retail FX

FXOpen launches HK share CFDs: Tencent, Alibaba, Xiaomi, Baidu

Hong Kong share CFDs will be commission-free for a limited period of time.

Retail FX

IronFX Celebrates an Award-Winning Start to 2024 with a Series of Industry Recognitions

IronFX, a global leader in online trading, has embarked on 2024 with a spectacular display of accolades that highlight its commitment to excellence and innovation in the competitive financial services sector.

Industry News

FIA urges CFTC to regulate use cases rather than AI itself

“We urge the CFTC to refrain from crafting new regulations that generally regulate AI because this approach presents certain well-known pitfalls. By approaching the issue from the perspective of AI as a technology, rather than the use case for the technology, corresponding regulations would likely necessitate a definition of AI. We anticipate that any attempt to properly define AI would be very challenging and require considerable resources.”

Education, Inside View

The Power of Public Relations in Finance: Shaping Perceptions & Building Reputation

It’s safe to say that the finance industry has faced its share of reputation crises over the years, from the 2008 financial collapse to the many scandals around irresponsible lending, political corruption, and even Ponzi schemes. 

<