Maximise ROI by Automating Your Social Media Strategy

FinanceFeeds Editorial Team

Are you using social media to promote your brokerage or fintech brand? If you’re still wondering whether you need to, here are some statistics you should check out

As of July 2022, 4.62 billion people across the world use social media, which equates to 58.4% of the world’s population. In fact, 376 million new social media users joined in 2022 alone. More importantly, 76% of internet users visit social media platforms for product research, while 71% of customers who have positive interactions with a brand on social media will recommend it to their social contacts.

Can you really afford to miss out on including social media in your digital marketing strategy?

Benefits of Social Media Marketing for Brokers

Social media is a quick, effective and inexpensive way to connect with more than half the world’s population. In fact, it can help you reach and engage new audiences to:

  • Increase brand awareness
  • Build trust and establish thought leadership
  • Humanise your brand and showcase its personality
  • Generate leads and boost sales
  • Learn more about your target audience
  • Gauge sentiment about your business
  • Keep track of the competition
  • Stay updated on industry news
  • Target your advertising by geography, demographics and interests
  • Stay on top of the customer’s mind

However, maintaining an active social media presence isn’t easy. Hiring your own in-house team can prove expensive and tie up your resources. Fortunately, there’s a simple way to maximise both your social media presence and ROI from these platforms – automation. Automating your social media strategy can not only free up manpower and other resources, but it also takes all the stress off your shoulders, so that you can focus on growing your business.

Automating Your Social Media Strategy

An AI and machine learning-driven content solution, powered by Natural Language Processing (NLP) technology, seamlessly creates unique and engaging content for various social media channels. The biggest advantage of such a tool is that it allows you to connect with people in the language they are most comfortable with, since NLP flawlessly translates content into multiple languages without impacting the grammar or meaning of your content.

Take a look at a comparison of human content generation vs. automated content creation.


Manually Created ContentAutomated Content
Original contentOriginal content
Limited to 1-2 posts per dayUp to 6 posts per day
Limited to one analysis typeUp to 7 different analysis types
Published during working hoursAutomated region-specific content
High translation costsZero translation costs


With the power of AI and machine learning, thousands of data sets can be crawled to find the most relevant information for your customers. This includes financial news, analyst opinions, market trends and more. It is possibly the most cost-effective way to produce original, engaging, multilingual content. Compare it to hiring a huge team of analysts and translators, and the ROI certainly seems clear.

With automation, you can manage multiple social media profiles, including the most popular ones, such as Facebook, Instagram and Twitter. Plus, you get to maintain a consistent presence across channels, with posts being automatically published at the most optimal times across time zones.

With 78% of customers saying they would buy from a brand after having a positive social media experience with them, are you ready to harness the power of social media automation?

Contact us to learn how you can maximise ROI through automated social media strategies.

  • Read this next

    Retail FX

    Weekly Roundup: FX prop firms switch to cTrader, who moved $1.35B BTC?

    The foreign exchange and cryptocurrency markets are always active, and this past week was no exception. Stay ahead with a selection of essential stories and updates that matter most to market participants.

    Digital Assets

    Bitcoin breaks all records with a massive $1.347 billion transaction

    This transaction has surpassed previous records, setting a new benchmark for Bitcoin trades. Before this event, the largest Bitcoin transactions included a $1.1 billion trade in April 2020 involving 161,500 BTC, and other significant transactions ranging from $491 million to $1.033 billion throughout 2019 and 2020.

    Digital Assets

    Uniswap debuts Ethereum ‘uni.eth’ subdomains

    Decentralized exchange platform Uniswap has integrated Ethereum Name Service (ENS), allowing users to create human-readable domain names and cryptocurrency wallet addresses using .eth endings.


    Magic Square Expands with TruePNL Acquisition

    Binance’s web3 app store, Magic Square, acquired token platform TruePNL in a cash deal this week for an undisclosed sum. The deal brings TruePNL’s infrastructure (excluding branding & token) under Magic Square’s wing. Initially seeking a partnership, Magic Square opted for a full acquisition.

    Crypto Insider

    The Future of Prediction Markets? Zeitgeist Launches Decentralized Court System

    Polkadot-powered prediction market protocol Zeitgeist has announced the launch of its latest innovation: a decentralized court system.

    Digital Assets

    Crypto exchange Kraken fires back at SEC lawsuit, claiming overreach

    Crypto exchange Kraken is pushing back against the U.S. Securities and Exchange Commission (SEC), seeking to toss out a lawsuit that accused the platform of operating without proper registration.

    Industry News

    Exness Named a Best Place to Work in 2024

     Global leader Exness, tops in retail trading volume, earns 2024 “Best Place to Work” award, cementing its employee-centric culture after three prior years of winning the Cyprus national title.

    Digital Assets

    Swan Bitcoin taps Bakkt for crypto offering in the US

    “We are thrilled to be taking this exciting step forward in our partnership with Swan. This is just the beginning of our collaboration, as we intend to explore further growth opportunities together in the future, including expansion into international markets.”

    Digital Assets

    Polkadot Awards Bifrost a 500,000 DOT Loan to Enhance Liquid Staking Adoption

    Bifrost, a leader in liquid staking solutions, has secured a 500,000 DOT loan from Polkadot’s treasury to expand the reach and utility of its vDOT product within the ecosystem.