Maximise ROI by Automating Your Social Media Strategy

FinanceFeeds Editorial Team

Are you using social media to promote your brokerage or fintech brand? If you’re still wondering whether you need to, here are some statistics you should check out

As of July 2022, 4.62 billion people across the world use social media, which equates to 58.4% of the world’s population. In fact, 376 million new social media users joined in 2022 alone. More importantly, 76% of internet users visit social media platforms for product research, while 71% of customers who have positive interactions with a brand on social media will recommend it to their social contacts.

Can you really afford to miss out on including social media in your digital marketing strategy?

Benefits of Social Media Marketing for Brokers

Social media is a quick, effective and inexpensive way to connect with more than half the world’s population. In fact, it can help you reach and engage new audiences to:

  • Increase brand awareness
  • Build trust and establish thought leadership
  • Humanise your brand and showcase its personality
  • Generate leads and boost sales
  • Learn more about your target audience
  • Gauge sentiment about your business
  • Keep track of the competition
  • Stay updated on industry news
  • Target your advertising by geography, demographics and interests
  • Stay on top of the customer’s mind

However, maintaining an active social media presence isn’t easy. Hiring your own in-house team can prove expensive and tie up your resources. Fortunately, there’s a simple way to maximise both your social media presence and ROI from these platforms – automation. Automating your social media strategy can not only free up manpower and other resources, but it also takes all the stress off your shoulders, so that you can focus on growing your business.

Automating Your Social Media Strategy

An AI and machine learning-driven content solution, powered by Natural Language Processing (NLP) technology, seamlessly creates unique and engaging content for various social media channels. The biggest advantage of such a tool is that it allows you to connect with people in the language they are most comfortable with, since NLP flawlessly translates content into multiple languages without impacting the grammar or meaning of your content.

Take a look at a comparison of human content generation vs. automated content creation.


Manually Created ContentAutomated Content
Original contentOriginal content
Limited to 1-2 posts per dayUp to 6 posts per day
Limited to one analysis typeUp to 7 different analysis types
Published during working hoursAutomated region-specific content
High translation costsZero translation costs


With the power of AI and machine learning, thousands of data sets can be crawled to find the most relevant information for your customers. This includes financial news, analyst opinions, market trends and more. It is possibly the most cost-effective way to produce original, engaging, multilingual content. Compare it to hiring a huge team of analysts and translators, and the ROI certainly seems clear.

With automation, you can manage multiple social media profiles, including the most popular ones, such as Facebook, Instagram and Twitter. Plus, you get to maintain a consistent presence across channels, with posts being automatically published at the most optimal times across time zones.

With 78% of customers saying they would buy from a brand after having a positive social media experience with them, are you ready to harness the power of social media automation?

Contact us to learn how you can maximise ROI through automated social media strategies.

Read this next


US and South Korea seek extradition of Luna founder Do Kwon

Both US and South Korean officials are seeking to extradite Terraform Labs CEO Do Kwon, just hours after he was arrested in Montenegro.

Retail FX

Pepperstone UK doubles profit, client assets in 2022

The London-based entity of Australian FX broker Pepperstone has reported its financials for the fiscal year ending June 30, 2022. The group had outperformed the last year’s flat performance, having doubled revenues and boosted the broker’s bottom line and shareholders’ fortunes.

Institutional FX

CLS FX volume rises to just shy of $2 trillion in February

Foreign exchange settlement provider, CLS Group saw strong volumes in February 2023 as the banking crisis continues to weigh on a world economy that’s yet to fully recover from the Russia-Ukraine war’s shocks.

Digital Assets

Binance restores trading after 2-hour outage

Binance suffered a breakdown on its trading engine that lasted for about two hours, but the premier cryptocurrency exchange finally managed to restore normal operations at around 14:00 UTC.

Digital Assets

Tether earns $700 million in Q1, taking excess reserves to $1.6 billion

Tether chief technology officer Paolo Ardoino said the world’s largest stablecoin issuer expects to earn more than $700 million in the January-Mach quarter, which will be added to the reserve backing its stablecoin (USDT).

Digital Assets

Narwhal Finance Secures $1M in Seed Funding Led by Animoca Ventures

Narwhal Finance received strong support from Animoca Ventures and angel investors in a $1 million seed funding round, reinforcing the company’s vision of providing an accessible platform to all.


SteelEye tries ChatGPT for market surveillance

This capability can be used as a starting point for initiating a surveillance investigation and to standardize workflow processes to boost the throughput and consistency of cases. It is also useful when analyzing communications in foreign languages, as the system returns the above insights in English regardless of the languages being used.

Industry News

SEC charges ex-Morgan Stanley advisor of NBA players after $13m fraud

Darryl Matthew Cohen was arrested this week and is facing three different federal counts of fraud, which could amount to 20 years in prison if convicted, besides the SEC complaint. 

Industry News

AWS FinTech Africa Accelerator launched, applications until April 27, 2023

Founders will be offered tech resources, expert guidance, and a global network of industry leaders, technologists, entrepreneurs, investors, associations, and partners, in order to build their fintech products.