NinjaTrader taps John O’Reilly as chief marketing officer

abdelaziz Fathi

FX platform provider, NinjaTrader has appointed John O’Reilly, who has a colorful career across different industries, as its newest Chief Marketing Officer, with immediate effect.

John O’Reilly

Mr. O’Reilly will be tasked with managing the group’s global marketing capabilities based out of Chicago. His mandate will focus on bolstering the firm’s brand strategy, its product marketing efforts, corporate communications, and digital marketing efforts. He will also lead NinjaTrader’s brand and customer acquisition initiatives to strengthen their position in the retail futures industry.

O’Reilly brings to the CMO role two decades of B2C marketing experience, most recently serving in an analogues position at consumer-credit fintech platform OppFi. He spent there five years and was instrumental in leading OppFi’s operations until it went public in July 2021. Prior to OppFi, O’Reilly spent nearly four years in senior marketing roles with SVP OptionsHouse, an options-centric brokerage acquired by E*TRADE in 2016 for $750 million.

Commenting on the news, Martin Franchi, CEO of NinjaTrader, said: “As an organization, we are committed to transforming retail futures and meeting the growing demand of the trading community for innovative products and services. We created the role of CMO with the purpose of furthering this mission. John’s background and success as an executive in high-growth fintech firms will be invaluable as we look to capitalize on the incredible growth opportunity available as more self-directed traders are introduced to the benefits of futures trading.”

NinjaTrader expands into the futures trading business

Mr. O’Reilly added: “NinjaTrader has continually demonstrated both an entrepreneurial spirit and technical innovation as the established industry leader increasing accessibility to dynamic futures markets. With the recent acquisitions, we are extremely well positioned to accelerate the development of a best-in-class experience for the active retail investor.”

NinjaTrader is said to support over 500,000 active traders around the world with trading software, discount futures brokerage, and real-time support in seven languages. Most recently, it acquired Tradovate Holdings, an NFA registered introducing broker providing brokerage services to traders of futures exchange products.

The US-based software provider highlighted the apparent benefits their combined client base will get following the takeover, describing it as the next logical step for its platform. NinjaTrader said the transaction creates one of “the most formidable” retail futures brokers with combined trading volume in 2021 of approximately 100 million futures contracts.

The move marks a fresh expansion for NinjaTrader into the futures trading business. In 2021, the company acquired the US registered FCM, TransAct Futures and its wholly-owned subsidiary, Infinity Futures.

Read this next

Institutional FX

Euronext reports double-digit growth in FX volume

Pan-European exchange, Euronext has reported a 10 percent rebound in the average daily volume on its spot foreign exchange market. The ADV figure stood at $19.6 billion in January 2022, which is up from December’s $18 billion.

Digital Assets

Voyager subpoenas FTX’s inner circle over Alameda loan

Bankrupt crypto broker Voyager Digital, represented by law firm Kirkland & Ellis, is seeking court approval to subpoena Sam Bankman-Fried’s inner circle, as well as Alameda Research’s former executives.

Retail FX

AvaTrade seals sponsorship deal with F1’s Aston Martin team

Dublin-based forex broker AvaTrade today announced that it has concluded a sponsorship deal with Formula One’s Aston Martin Cognizant team that entails sponsorship rights and other marketing benefits.

Executive Moves

M4Markets onboards Invaxa CEO Marios Antoniou as COO

Seychelles-regulated brokerage firm M4Markets has appointed Marios Antoniou, who has a colorful career within the foreign exchange industry, in the capacity of its Chief Operations Officer.

Digital Assets

GK8 now allows clients to control their digital assets as they would their fiat

“As the institutional market is increasingly turning to self custody, our policy engine empowers them to automate transactions, approvals, and even crucial workflows, while providing the highest degree of security, consistency, governance and control.”

Digital Assets

Retail CBDCs in the UK: “Welcomed” by CryptoUK and R3, but “Dystopian” for ETC Group

“At this stage, we judge it likely that the digital pound will be needed in the future. It is too early to decide whether to introduce the digital pound, but we are convinced preparatory work is justified”, said the BoE and HM Treasury.

Institutional FX

Centroid taps Iress API to provide retail brokers with real-time market data

“It has always been a challenge to have an efficient, elegant solution for market data and order execution for retail brokers, but with Iress we have found absolutely the right partner to add to our client offering.”

Digital Assets

Ramp launches FCA-approved off-ramp product, onboards Brave, Trust Wallet, Ledger

“To obtain and maintain our FCA registration, we must meet and operate within their strict anti-money laundering and counter-terrorist financing standards. This is a huge achievement for us, as compliance is a cornerstone of our business and what we stand for.”

Institutional FX

State Street launches FIX API for Fund Connect ETF platform

“Expanding from proprietary APIs to the FIX industry standard will bring us closer to our goal of 100% digital interactions. This is another example of innovations we’ve brought to our operating model as we celebrate 30 years of servicing ETFs since the launch of SPY.”