Nordic challenger bank, Lunar, has launched crypto trading in Norway through its platform Lunar Block, which allows users to buy and sell digital crypto assets securely and transparently within the Lunar app.
Norway has seen rapid growth in cryptocurrency ownership, particularly among younger generations. Current estimates suggest that 9–11% of Norwegians own digital assets, with most adopters under the age of 40.
However, a significant portion—73%—report limited knowledge about cryptocurrencies. Lunar Block aims to bridge this gap with an easy-to-use and regulated platform designed for beginner and experienced investors alike.
“Both traditional and digital assets in one integrated solution”
Kåre Kjelstrom, Chief Technology Officer at Lunar, said, “With Lunar Block, we’re excited to offer a secure and regulated way for Norwegians to trade crypto in the Lunar app. This makes it easier for users to manage their full financial portfolio without switching between different platforms. By offering crypto directly in the Lunar app, users can access both traditional and digital assets in one integrated solution.”
As part of its launch, Lunar Block introduces its first stablecoin, offering a secure and less volatile investment option for its users. Other key features include access to the most popular cryptocurrencies, competitive volume-based pricing, and integrated tax reporting tools for Norwegian authorities.
Lunar has made several strides in its expansion across the Nordic region, focusing on innovation and integration within the digital finance ecosystem. The launch of Lunar Block in Norway builds on the company’s previous successes in Denmark and Sweden.
Lunar achieved MiCA compliance in 2024
In 2024, Lunar achieved MiCA compliance ahead of the European Union’s cryptocurrency regulations, solidifying its commitment to maintaining a secure and transparent platform. This compliance has allowed Lunar to expand its offerings while ensuring adherence to stringent regulatory requirements.
Lunar also introduced automated tax reporting tools in 2024, simplifying the process for users navigating crypto taxation in Nordic countries. This feature has been well-received by users and regulators, setting Lunar apart as a leader in user-focused crypto solutions.
Additionally, Lunar has broadened its financial services by introducing sustainable investment options. Its Green Asset Collection was launched to cater to environmentally conscious investors, including tokens tied to eco-friendly blockchain projects. This aligns with Lunar’s commitment to offering diversified and responsible investment opportunities.
The company plans to continue rolling out new features and expanding its user base across the region. The success of Lunar Block in Norway is a significant milestone in its journey to becoming a comprehensive financial services platform.
