Okcoin sets goal of 50% female customer base by 2025

Rick Steves

Crypto is inclusive by design — permissionless, decentralized currency not only defies geographic borders, but it also democratizes the opportunity to build wealth regardless of geography, gender,d or any other factor.

Okcoin has announced the launch of a $1 million commitment to bring more women into crypto and the inaugural member of its brand advisory council, Randi Zuckerberg.

Zuckerberg will be advising the cryptocurrency exchange platform on inclusivity initiatives and reach the goal of a 50% female customer base by 2025.

Okcoin to support women-run projects and careers

Randi Zuckerberg, founder and CEO of Zuckerberg Media and the Zuckerberg Institute, will lead Okcoin’s brand advisory council as the exchange looks into bringing more women to the industry and trading.

Respected as a voice for inclusivity, she will advise on projects including allocating contributions to organizations, bringing more women into crypto careers, sponsoring women-run blockchain technology programs, and supporting women-run crypto projects.

“It’s always been a passion of mine to inspire and support women in technology, investing, and leadership, and I’m looking forward to continuing to do so as a member of Okcoin’s brand advisory council. Cryptocurrency has huge potential to make massive strides in creating a more equitable system, and it’s an honor to join in the Okcoin mission to create a more inclusive future of finance”, said Randi Zuckerberg.

“Historically, women and other marginalized groups have been locked out of the traditional financial system. Cryptocurrency is turning this norm on its head through the wealth-creating opportunities created by decentralized finance, but we’re still seeing lower adoption among women. With our $1M commitment and dedicated brand advisory council, we’re committed to making the crypto industry more inclusive”, said Hong Fang, Chief Executive Officer at Okcoin.

Gender gap in crypto is the widest

“We’re breaking down remaining gender barriers as we work towards a customer base of 50% women by 2025. This is a really important goal as someone who has worked in crypto for years and always hoped to see more women be part of this new age of wealth creation. I see this as a natural focus as we create a more inclusive future of finance, making our products easier to use than ever and creating a brand that feels more welcoming for everyone” said Haider Rafique, Chief Marketing Officer at Okcoin.

The crypto industry is heavily male dominated despite many widely respected leaders that are women. Twice as many men as women invest in cryptocurrency.

The gender gap in crypto is wider than the gap in more traditional investments such as individual stocks, mutual funds, real estate, and bonds.

Okcoin is making efforts to change the status quo through initiatives that will make the crypto market more accessible to women.

The creation of its brand advisory council also serves that purpose. The crypto platform will add more members dedicated to promoting equity and inclusivity.

 

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