Plus 500 spends big on campaign starring ’24’ Jack Bauer actor Kiefer Sutherland

Rick Steves

“We were looking for a globally recognised brand ambassador who is known for playing characters who exude confidence, trust and experience. Kiefer was a natural fit.”

Kiefer Sutherland, the Emmy and Golden Globe winning actor most notable for starring in the ’24’ TV show as counterterrorism agent Jack Bauer, is the new face of Plus500.

The global multi-asset fintech group has partnered with Sutherland to elevate its international brand profile amongst the fast-growing trading community.

The commercial will run on television, YouTube and on Plus500’s website and social channels, and the campaign will feature on billboards across London, Milan and Sydney.

“A lot of fun shooting the ad”

The new campaign is its biggest investment to date in building its brand and expanding its audience, the retail CFD brokerage firm said in the announcement about the advertising, which has been developed over the past six months by McCann Tech and uses the renowned actor to convey that Plus500 is trustworthy, easy to use and offers traders useful market insights.

Kiefer Sutherland said: “I am excited to be leading the new global campaign for Plus500, one of the world’s top financial trading platforms. The team at Plus500 have been great partners to work with, and I had a lot of fun shooting the ad with McCann Tech.”

David Zruia, Chief Executive Officer of Plus500, commented: “We’re delighted to be working with Kiefer on the launch of our new advertising campaign. We were looking for a globally recognised brand ambassador who is known for playing characters who exude confidence, trust and experience. Kiefer was a natural fit.

“The growth and success of Plus500 in recent years gives the business a great opportunity to support millions of traders. We are expanding globally, have entered the US and Japanese markets, and will continue to broaden the range of products we offer as part of our mission to become a leading multi-asset fintech group.”

“Trading with a Plus”

The “Trading with a Plus” campaign highlights Plus500’s mobile app that features a world of information and insights, including educational materials, risk management tools, and 24-hour customer support, in order to service all kinds of traders, from newbies to professionals.

Plus500 is listed on the London Stock Exchange since 2013 and is a member of the FTSE250 index of leading companies as the broker sees its platform facing increased demand: Plus500 was the fastest-growing trading platform in the UK in 2021.

The trading platform is the number one provider of CFD trading in Germany and Spain, where it has the best-rated mobile app.

In regard to the latest earnings report, Plus500’s Q1 2022 financial results point to revenue of $270.9 million, up 68% from $161.1 million in Q4 2021. The company recorded nearly 34,000 new customers and more than 175,0002 active customers.

Plus500 enters Japan through EZ Invest

In March 2022, Plus500 announced the acquisition of Japanese FX firm EZ Invest in a move that allows the multi-regulated broker to start its operation in Japan. It is not easy for a global broker to set up shop in Japan and go through with the process of being approved by the JFSA.

The rule of thumb in the Japanese market is for brokerage companies to acquire an already regulated entity in order to operate there. Based in Tokyo and licensed by the Financial Services Agency (JFSA), EZ Invest is holding a Type 1 Financial Instruments Business Operator license.

The company, which trades OTC contracts for difference (CFDs) and forex, is also a member of the Japan Securities Dealers Association (JSDA) and the Financial Futures Association of Japan (FFAJ).

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