PostFinance and Swissquote launch new app Yuh

Karthik Subramanian

PostFinance, one of the leading financial institutions in Switzerland, and Swissquote, a leading provider of online financial services, have come together to launch a new mobile banking app called Yuh.

A grand online launch event has been planned for May 11, 2021 where this app would be introduced to the public. Not much details are known about this app at this point of time but the fact that it is a collaborative product of 2 major companies out of Switzerland has forced many people to sit up and take notice of this launch.

This is a newly founded venture of PostFinance and Swissquote who have developed this app from scratch and claim to have included many new features that are not available currently in any such app in Switzerland.

“A new mobile solution that simplifies banking for customers but also behind the scenes was a logical step in the development of our digital services. We are delighted to have found a partner in PostFinance that not only supports us in terms of development, but also has many years of experience in Swiss retail banking”, explains Marc Burki, CEO of SwissQuote.

“Customers are increasingly seeking smart digital solutions for their finances. At the moment, they are mainly looking to internation providers and fintechs for such solutions. Yuh combines Swissquote’s online banking technology and experience with our high profile and strong position in the retail banking sector,” underlines PostFinance CEO Hansruedi Kong.

It is to be noted that in September last year, PostFinance and Swissquote had expressed their intention to jointly collaborate on developing financial products and this Yuh app is expected to be the first of a range of products in the coming months.

Swissquote has also been trying to diversify into a range of financial services and products in the recent months including a tie-up with Tesla as a part of a car leasing deal. With no contraints being placed on the range of services that can be offered by financial institutions, it is likely to be an exciting time for the retail customers of both these companies in the near future as they await the announcement of other such products that is likely to take the industry into the future.

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