Queens Park Rangers Football Club has announced TokenFi as its new Official Partner and Official Training Kit Sleeve Partner ahead of the 2025–2026 EFL Championship season. The agreement marks a first-of-its-kind collaboration between a professional football club and a global asset tokenization platform.
Under the partnership, TokenFi’s branding will feature prominently on QPR’s first-team training wear, including apparel worn by players, coaching staff, and the manager. The company’s logo will also appear throughout Loftus Road Stadium on LED boards, dugout headrests, hospitality areas, and media backdrops.
“Redefining how fans engage with the club”
QPR Commercial Director Euan Inglis said the deal introduces a new era of digital engagement for the club. “By embracing tokenization, we are redefining how fans engage with the club. This partnership aligns with our goal of connecting with supporters globally in innovative ways.”
TokenFi provides an accessible, no-code platform for asset tokenization. As part of the agreement, the company will work with QPR on a series of digital activations, including matchday graphics, newsletters, and email campaigns, with plans to explore additional tokenization initiatives during the season.
Pedro Vidal, Community Relations Officer at TokenFi, commented, “This partnership empowers fans to take part in QPR’s journey through tokenization. We are excited to collaborate with QPR in shaping the future of fan engagement.”
The collaboration also opens the door to engagement with TokenFi’s associated brands, Floki and Valhalla, with the potential for joint projects in future campaigns. The parties have expressed interest in extending the partnership into the 2026–2027 season.
