Sophie Squillacioti joins Equiti Group as Director of Sales, APAC

Rick Steves

Squillacioti’s experience in running operations for various well-known brokerage brands in Asia positions her as an ideal candidate for leading Equiti’s sales strategy in the APAC region.

Sophie Squillacioti

Equiti Group, the leading provider of online trading technology and multi-asset financial products, has appointed Sophie Squillacioti as their new Director of Sales for the Asia-Pacific (APAC) region.

Squillacioti, an industry veteran with over two decades of experience in the foreign exchange (FX) industry, is set to bring a wealth of knowledge and expertise to Equiti Group.

An FX and CFD veteran in the APAC region

A methodical and highly organized leader, Squillacioti is credited with building the first on-the-ground FX and CFD sales and operations teams across APAC entirely from scratch in the early 2000s. She is recognized for her strong team-building capabilities, encompassing all aspects of the leverage trading business. Her leadership style is marked by strong motivational skills and a proven track record in driving revenue, expansion, and operational efficiency.

Squillacioti’s educational background includes a Bachelor’s degree from the School of Oriental and African Studies, University of London, and a Master’s degree from Columbia University, New York, both in Chinese Language and Literature. This academic foundation complements her professional expertise, as she is fluent in Mandarin, English, and French, with a high level of understanding of German.

Her background includes notable stints at INFINOX Global, where she served as the Head of Asia, and at BDSwiss’s Shanghai offices as Head of Asia.

Her career also includes roles as the Managing Director for China at BlackBull Markets and positions at Halifax Investment Services and ACM Group, where she focused on managing operations in Greater China.

Prior to that, she led APAC sales at City Index, now a subsidiary of StoneX Group, and was also VP, Head of China at iFX Markets.

Squillacioti to drive Equiti’s APAC expansion

Before joining Equiti Group, Squillacioti made significant contributions to the industry, particularly in the Asian market. Her experience in running operations for various well-known brokerage brands in Asia positions her as an ideal candidate for leading Equiti’s sales strategy in the APAC region.

The appointment of Squillacioti is a part of Equiti Group’s ongoing strategy to enhance its global footprint. The company, which operates worldwide with multiple licenses, has recently ventured into the digital payment technology space with the acquisition of Cloud Invest.

It continues to fortify its position in the Middle East and is actively expanding its business in the European Economic Area, having established a physical presence in Cyprus.

In 2023, we spoke with Equiti’s Global Head of Brokerage Sales Mohammed Isbeer at iFX EXPO Asia 2023, where he explained the firm’s bespoke liquidity it offers to brokers in Asia, how to choose Liquidity Providers, how to manage liquidity. Isbeer warned brokers that if they want to survive, the “b-book mentality has to go“.

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